• 10 Email Newsletter Templates to Inspire Your Next Campaign

Marketers know that one of the most effective ways to reach a target audience in 2021 is through email. Take a look at the top 10 email newsletter templates and the advantages that come with each design.

• We’re Entering the Age of Prediction-Based Marketing

One intriguing and enduring industry plotline is the tension between data-driven targeting and user privacy. The narrative commenced with stricter data regulations. Now, it’s reached a critical point with the deprecation of third-party cookies and reduced access to mobile advertising identifiers.

• 6 Publishing Technologies That Will Make a Difference to Your Business

These six important elements of the publisher tech stack can help you take control of your audience interactions, understand reader needs and behaviours better and open up many new opportunities to generate revenue.

• Conquering All Media: The Best Ad Sales Software in Every Industry

As much as consumers love valuable content, advertisers love it even more. And whether you’re sharing your content on page, on a screen, or through airwaves and cables, there are invaluable software systems out there devoted to helping you manage ad sales and ensure your content hits all targets.

• 20 Easy Ways to Spice Up Your Email Newsletter

Each email you send to your subscribers and potential customers is a chance to make a lasting impression. Ultimately, the emails you send represent the brand you are trying to showcase and the community that you are trying to build.

• Money on the Table? The Opportunity Cost of Neglecting SME Advertisers

For many publishers, it’s no secret that a few large, usually corporate accounts are responsible for the bulk of advertising revenue. This has long been the law of traditional advertising.

• First-Party Data: How Publishers Can Reclaim Their Audience Relationships

When third-party cookies finally go away in 2022, marketers will be looking longingly at the audience data collected directly by publishers to help them define and target their messaging.

• Conquering All Media: The Best Ad Sales Software in Every Industry

As much as consumers love valuable content, advertisers love it even more. And whether you’re sharing your content on page, on a screen, or through airwaves and cables, there are invaluable software systems out there devoted to helping you manage ad sales and ensure your content hits all targets.

• 5 Ways to Segment Email Lists That’ll Boost KPIs In 2021

Email marketing is an art that takes plenty of time and patience to master. Most of the mastering comes from optimization, but in order to know what or how to optimize, you first need to understand the metrics used to determine the effectiveness and success of your emails.

• Diversify Your Advertising Options to Drive Revenue

Media owners may feel like their cups are half empty. Admittedly, it’s a tough business to be in right now. Certainly, the advertising industry is in the middle of a “Great Reset.” However, we must remember that change also means opportunity.

• Analytics for Publishers: Understand the True Value of Your Content

Page views and click-throughs are not enough anymore. To grow loyal audiences and develop the broadest range of monetization opportunities, you need the tools to build a deep understanding of what content works.

• The Best Ad Sales Software in Every Industry

As much as consumers love valuable content, advertisers love it even more. And whether you’re sharing your content on page, on a screen, or through airwaves and cables, there are invaluable software systems out there devoted to helping you manage ad sales and ensure your content hits all targets.

• What is an Email Newsletter? Why Does It Matter?

Reading the news has been a morning ritual for ages. If you haven’t jumped on the email newsletter train yet, do so immediately.

• Marketing Cloud Best Practices for Publishers

The innovations in marketing technologies and platforms over the past decade have been transformational for the marketing industry. For publishers, the latest and greatest in MarTech and software can be both groundbreaking and challenging.

Google Shares How it Ranks News Sources: Transparency is “A Major Factor”

Google recently shared new details about how it ranks news sources, with transparency being a major factor. The search giant provided more information about how it evaluates transparency to determine which publishers to prioritize across its products, like Google News and the top stories carousel in search results.

• The Top 5 Best CRMs for Magazine Publishers

A CRM for magazine publishers takes the specific needs of publishers into account and includes industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

• 10 Email Newsletter Templates to Inspire Your Next Campaign

Marketers know that one of the most effective ways to reach a target audience in 2021 is through email. Take a look at the top 10 email newsletter templates and the advantages that come with each design.

• Digital Media Transparency: Publisher Best Practices

As concerns about media transparency rise, marketers are becoming more selective about where they place their media investment. They are asking questions like: Where are my ads being shown? Are they being served to humans or lost to fraud? Are they delivering maximum ROI?

• “Stop Whining and Start Fighting”: How Publishers Can Build Sustainable Businesses in the Era of Platforms

Google and Facebook are blamed for many of the problems plaguing publishing today. However, “the truth is that, for most publishers, Google and Facebook are probably the two businesses that can have the largest impact on their revenue, controlling the largest number of both eyeballs and ad dollars,” writes James Hewes, President & CEO, FIPP.

• The Top 5 Best CRMs for Magazine Publishers

A CRM for magazine publishers takes the specific needs of publishers into account and includes industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.