• 9 Simple Lead Generation Strategies Using Inbound Marketing

According to HubSpot, lead generation is defined as: “Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.” The definition sounds practical, yet the practice isn’t as easy as it sounds. Lead generation strategies require an understanding of inbound marketing.

• Publishers: Are You Ready for the First-Party Future?

Last month, Google announced a delay for third-party cookie deprecation on its Chrome browser until the end of 2023. Despite this delay, using cookieless solutions today already shows better performance. Further, new research suggests that the marketing community is eager to embrace the ‘cookieless’ future and is looking towards the publisher community to keep pace with the privacy-first trend.

• B2B Marketers Increasing Use of Digital — Approaching $15bn by 2023, Says eMarketer

eMarketer released its U.S. B2B Advertising Forecast report on Monday that estimates that nearly half of the $30.6 billion spent on B2B advertising will be digital in 2023… For the first time, more than half of B2B marketers’ digital spend will focus on phones and tablets versus non-mobile devices such as laptops and desktop computers.

• The Highs and Lows of Publishing CRM, and How to Embrace the Complications

Sadly, magazine CRM systems are neither invincible nor undefeated. Keeping an exact score is difficult, as the CRM failure rate has been measured to be anywhere between 18% and 69% over the years… So when there is a failure, should blame be put on the system? The users? Those who thrust it upon the users? The answer to those questions may not be simple, but the solutions to overcome the larger contributing issues are entirely too easy.

• 16 Proven Ways to Build and Leverage Your Customer Database

Developing and leveraging your customer database is vital to digital marketing teams. A growing database of customers means more potential engagement, buying decisions, and more. The information you get from your customers is also incredibly beneficial to guiding your sales and marketing strategies for lead generation.

• The Importance of Tags in Online News Media

After all, Parse.ly found that 70 percent of digital media publishers use tags and that was back in 2015. The number is surely even higher in 2021. But as our research has shown, different publishers adopt wildly different approaches to tagging content, with very different results.

• A Cookieless World: Will Segmentation and Targeting Live On?

With the growing uncertainty on data privacy and skepticism towards Google’s proposed solution to the removal of third-party cookies, will we still be able to segment and target consumers in the same way? And how can brands prepare for the changes to data privacy and app tracking?

• Your Guide to the Best Magazine Software for Publishers

When it comes to magazine media and digital publications, reliable software tools are a  necessity. From publishing CRM and magazine design, to circulation and subscription management, this ultimate guide to magazine software is an overview of the most popular software tools in the publishing industry.

 

• Everything You Need to Know About Website Visitor Tracking

The average website receives about 1,000 new visitors per month. That’s 1,000 potential new leads, prospects, and blog subscribers. But what happens when these visitors leave your website without filling out a contact form?  How do you engage with them without a phone number, email, or even a name? This is where website visitor tracking comes in. It gives you a huge advantage in generating leads.

• “The strongest rise in over a decade”: Global Ad Spend to Reach $665bn This Year

Global advertising spend is on course for 12.6% growth this year to reach US$665bn, an upgrade from 6.7% initially projected, reports WARC, the international intelligence service. Further growth, of 8.2%, is forecast for 2022…

• Publishers: Google’s Extended Third-Party Cookie Deadline Should Not Affect the Search for a Replacement

When Google’s postponement of their third-party cookie policy changes rolled in, it’s fair to say the entire digital ecosystem took a collective sigh of relief. While the change could represent a temporary reprieve for some, publishers and marketers should not take the extended deadline — a gift — for granted by postponing much needed work to their data collection strategies.

• How Publishers Can Take Full Advantage of Their CRM

According to one report, 43% of CRM users use less than half of the features that their CRM offers …  and I’d say that number is conservative. And no matter if that comes down to difficulty in understanding the system or ignorance as to all its capabilities, it’s an issue worth addressing if only because there’s so much potential on the other side.

• Why You Should Optimize Your Marketing Strategy With a Marketing Automation Software 

Digital marketers are always looking for new and innovative ways to streamline and develop strategies that are efficient and effective. Marketing automation software allows teams to work in real time and track progress through thoughtful automated workflows that nurture leads. (Post: Mirabel’s Marketing Manager)

• Magazine Publishers’ Hidden Treasure Trove: Digital Back Issues

A recent press release that landed squarely on the newsdesk of What’s New in Publishing confirmed what many magazine insiders already know – namely, magazine back issues are a fertile source of revenue for publishers willing to make them easily available. (Post: WNIP)

• Publishers Will Start Bringing People Back to the Office After Fourth of July Holiday Weekend

The July 4 holiday weekend will mark the end of working from home for some media employees — though many of their employers are expecting them to officially settle back into an in-person office in September. (Post: Digiday)

• So Happy Together: The Must-Have Integrations Your CRM Needs

Ideally, a CRM should complete and streamline tasks in the natural environment you’re already comfortable working in, then have the fruits of that labor appear in the shared system for all team members to access. When it comes to your long-term plans and day-to-day sanity, you can’t leave that connectivity (or lack thereof) to chance. (Post: The Magazine Manager)

 

• Are Your Marketing Emails Illegal? How to Comply (and Thrive) with The CAN-SPAM Act

The CAN-SPAM Act sets regulations for commercial messages, as well as gives email recipients the right to unsubscribe.

• 9 Ways Edge Publishing Will Optimize Performance and Engagement

Over the last decade, digital publishing has seen tremendous development and technological advances. However, one thing remains constant: content is king. The rapid and always shifting market has forced many publishers to change their marketing and publishing models.

• In the Race for Digital Subscriptions, How Are Some Publishers Getting Ahead?

Publishers such as The Wall Street Journal and The Telegraph have managed to ingrain themselves in their readers’ daily routines through tailoring the content they produce and share on social media.

• In the Race for Digital Subscriptions, How Are Some Publishers Getting Ahead?

Publishers such as The Wall Street Journal and The Telegraph have managed to ingrain themselves in their readers’ daily routines through tailoring the content they produce and share on social media.