• Why Social Media Marketing Is Important For Any Business

Social media has become a vital part of our everyday life with roughly 50% of the world’s population (over three billion individuals) using it… Regardless of your industry, social media is one of the most efficient and effective ways to elevate your brand’s marketing strategy. The benefits of social media marketing for business are limitless. From broadening target audiences to increasing awareness and boosting sales, we’re diving into the top reasons to invest in a social media marketing strategy.

• What Publishers Need to Know About the Latest Changes in Google Search

Journalists have known for a while the importance of using tools like Google Trends to help target our copy and spot opportunities to drive additional audience. But the pandemic, along with those Google updates, has really accelerated the focus on news SEO as an essential discipline. In short, if you are in the news publishing ‘game’ and you are not investing in news SEO, then your growth is likely to be severely stunted going forward.

• “You don’t want to put things that are commodity content behind a paywall”: How Publishers Are Growing Subscribers Via Free Content

Soft paywalls allow readers to experience the quality of your content and may over time inspire them to sign up for a paid subscription. Research done by American Press Institute’s Media Insights Project found that 47% of new subscribers signup after running out of free articles on a site they like and respect.

• 6 Ways to Perfect Your Territory and Account Management Strategy

The challenge is that if your rules are too strict, you won’t get the level of competition necessary to maximize your sales revenue, and if your rules are too relaxed, it turns into a free-for-all where sales reps are often pitted against each other. Then, frequent disputes arise, which wear thin on managers and impact your sales team’s morale. As any publisher knows, it’s not a small issue. In this blog, I’m going to share my two cents on account management based on my 25 years of publishing experience.

• 9 Quick Website Changes You Can Make to Increase Quality Leads

Since your website is often the first touchpoint a potential client has with your company, you want to do everything you can to ensure that it yields real results from visitors. There should be a clear path to follow and a set of actions to complete. Without a fine-tuned and efficient website, you’ll miss out on a pool of potential opportunities. So, how does one fine-tune? With these nine quick but effective tweaks.

• How to Create a Better User Experience to Convert Fly-By Users Into Loyal Subscribers 

Encouraging existing customers to make greater use of your website is easier than attracting completely new visitors, and publishers are looking for ways to deepen their relationships with visitors so they stay on their sites for longer and click through to other stories, pages, and videos. If they have visited once or twice, chances are they can be persuaded to come again.

• BFFs Once More, Advertisers and Publishers Rediscover Their Alliance Amid Tracking Turmoil

Direct deals between advertisers and publishers are back, but then again, they never really went away. They’re just being pitched harder and considered more carefully now as advertisers see publishers as a valuable source of audience data in the absence of third-party cookies.

• How to Start A Magazine in 2021

Thanks to both their centuries-long resilience and progressive nature to adapt, magazines continue to be a worthwhile project to embark on.  If you’re looking to start a magazine or pivot to digital editions, read on. We’re outlining the basic steps of how to start a magazine in 2021.

• 7 Email Marketing Tips You Should Adopt Immediately

Every single second, 2.4 billion emails are sent all around the world. With your target audience’s inboxes constantly being flooded, it’s important to recognize that your business’s emails are competing for attention at all times…Embarking on your company’s next booming campaign takes time, consideration, and a lot of prep work. Before you hit send, read through these seven tips to help you ensure that your business is putting its best foot forward when that campaign email lands in your audiences’ inboxes.

• How to Make Subscription Models a Long-Term Success

The media landscape has transformed beyond all recognition. Now, some of the largest companies in the world – such as Apple and Twitter – are relying less on advertisers as their primary source of revenue and instead, leaning on customers, with paid memberships and subscriptions taking precedence.

• Publishers Rethink Their Value to Stave Off Subscription Fatigue Among New Paying Readers

In 2020, subscription revenue for publishers grew 16%, according to a study by subscription management platform Zuora; around a fifth (21%) of American adults now pay for at least one online news outlet in the U.S., according to the Reuters Institute Digital News Report 2021. The majority of those paying have an average of two subscriptions. But how many subscriptions can one reader pay for? And how many will they keep, especially without the rollercoaster of 2020 to keep them locked into the news cycle?

• The Top 5 CRMs for Magazine Publishers

A CRM for magazine publishers takes the specific needs of publishers into account. They include industry-specific features, like subscription management, ad invoicing, and even flat-planning, to separate themselves from generic CRM software…Are you ready to leverage the power that comes with a magazine CRM software?

• Here Are the Best Ways to Get Leads on LinkedIn in 2021

If you’re looking to attract interested bottom-of-the-funnel leads, LinkedIn is a great asset. In fact, audiences on LinkedIn have twice the buying power of the average web audience. The platform offers a variety of free and paid features to maximize your lead generation efforts on both your personal and business pages, but as with most things, you can’t dive in without some preparation.

• Apple Offers News Publishers a Commission Break… If They Join New Partner Program

In a move that also coincides with Apple’s just-announced, $100-million settlement of an antitrust lawsuit brought by developers — Apple is offering all publishers the 15% commission rate on first-year subscriptions… if they’re willing to agree to participate in a new Apple News Partner Program that has some advantages for Apple, and potential disadvantages for publishers.

• “The evidence is clear”: Headline Testing Continues to Drive Higher Engagement for Publishers

Headline experimentation has become an increasingly popular tool among publishers. Editorial teams often test several title variations for the same article, in order to find out which one performs the best. Testing identifies not only the headlines that are being clicked on, but also the ones that lead to engagement with the content. This is particularly significant for the global publishers that need to ensure they’re allocating time to optimizations with the highest reader impact.

• Your Guide to the Best Magazine Software for Publishers

When it comes to magazine media and digital publications, reliable software tools are a necessity. From publishing CRM and magazine design, to circulation and subscription management, this ultimate guide to magazine software is an overview of the most popular software tools in the publishing industry.