• How to Use Instagram for Business — A Beginner’s Guide to Instagram

While lead generation is more likely to be a marketing objective for B2B companies versus B2C, nearly any company focused on selling high-value products and services will likely become familiar with lead-based marketing practices, tools, and customer relationship management (CRM) systems. In fact, companies that employ lead generation marketing strategies are also very likely to prioritize leads and assign them to sales teams for follow-ups (which are also important steps throughout the customer acquisition journey).

• “Potentially industry-changing technology”: Why Publishers Should Start Experimenting With Blockchain

Blockchain allows users to record information that is next to impossible to hack, cheat, or alter. Publishing digital content using the technology will help publishers enforce more accountability as they will be transparently traceable to the original source. “With more transparency comes a greater sense of control and security — both directly applicable in combating copyright and IP infringement,” the authors write.

• “The beginning of a trend”: Performance Metrics Begin Creeping Into Different Parts of Publishers’ Ad Deals

The media buying world’s obsession with performance marketing keeps growing, and it is starting to creep into publisher deals that were once focused on the upper half of the funnel.  As 2021 has worn on, more advertisers are asking that ad deals typically measured using upper-funnel metrics such as brand awareness or social lift — branded content campaigns, for example, or event sponsorships — be measured using lower-funnel metrics like sales, or deliver guaranteed numbers of sales leads.

• 6 Ways to Perfect Your Territory And Account Management Strategy

The territory fight: It’s the bane of every publisher and sales manager’s existence. All managers in the publishing industry have to deal with it, but there aren’t many who like to, and for good reason! The best sales reps are notoriously competitive, testing even the best manager’s patience, which is why having good account management rules is important.

• How to Choose the Best Sales Lead Management Software

While lead generation is more likely to be a marketing objective for B2B companies versus B2C, nearly any company focused on selling high-value products and services will likely become familiar with lead-based marketing practices, tools, and customer relationship management (CRM) systems. In fact, companies that employ lead generation marketing strategies are also very likely to prioritize leads and assign them to sales teams for follow-ups (which are also important steps throughout the customer acquisition journey).

• Publishers: How to Monetize Communities

Publishers have sat at the center of communities of interest for as long as there has been a publishing industry. Print publications drew like-minded readers to their mastheads and now digital publishers gather their most loyal fans together behind paywalls. But how else can publishers monetize communities that grow up around their content?

• Why Apple’s ATT is Casting a Long Shadow Over Online Advertising’s Latest Quarter

Apple’s crackdown on in-app tracking so far has come into force more gradually than expected thanks to a protracted rollout. This has tended to obscure the impact of the new restrictions. But after a first full quarter, it has become clearer that it will rattle, squeeze and throttle the flow of ad dollars online. The long shadow Apple cast over the current earnings season for the largest online advertising businesses puts this impact into sharp focus.

• Everything You Need to Know to Start a Magazine Podcast in 2022

The technologically advanced, data-driven society we live in needed a face-lift when it came to presenting content in a user-friendly, accessible way. It’s time to stop thinking about digital editions as a sidekick. They’re the superheroes we deserve, and they can help your audience connect with your content moving forward. Here’s a closer look at why now is the time to

shift to digital.

• Where is the Marketing CRM Headed in 2022?

Marketing CRMs track digital interactions on websites and social media, send automated emails based on sales readiness, and so much more. They’re undoubtedly a necessity of every business to nurture leads, retain clients, and everything in-between. Moving beyond utilizing the basics of the software, what’s in store for the marketing CRM in 2022?

• Will Facebook’s Plans for the Metaverse Impact Publishers?

Facebook is changing its name to Meta and with it, the future focus of the company. Meta’s long-term mission will be to bring the metaverse to life and help people connect, find communities and grow businesses. The change moves the company beyond its social media roots, but will its planned move to the metaverse affect publishers?

• Publishers Are No Longer Choosing Between Data Utility and Privacy to Increase Their Bottom Line

Publishers need to build relationships with their audiences that they can then connect to advertisers. Companies must also simultaneously architect internal systems around data custodianship to protect consumer data. In fact, consumer privacy and business outcomes are closely correlated in a complementary way. The companies that champion consumer privacy and work to create a sustainable omnichannel ecosystem that drives better results for every constituent will be the winners, now and in the future.

• Let’s Get Digital! Why Now is the Best Time to Embrace the Shift!

The technologically advanced, data-driven society we live in needed a face-lift when it came to presenting content in a user-friendly, accessible way. It’s time to stop thinking about digital editions as a sidekick. They’re the superheroes we deserve, and they can help your audience connect with your content moving forward. Here’s a closer look at why now is the time to shift to digital.