• Are Your Marketing Emails Illegal? How to Comply (and Thrive)With the CAN-SPAM Act

As of 2021, 89% of marketers use email as their primary channel to generate leads. It’s a great way to reach audiences directly with multimedia and catered calls to action. And, it allows a business to remain at a customer’s top-of-mind while gaining traction in a calculated way that can be measured and analyzed … The only catch? Compliance. Many marketers and content creators remain in the dark when it comes to the legalities of email marketing content. In fact, most are unaware that some pretty strict email laws exist, limiting what can and can’t be done.

• Google Readies New Interest-Based Advertising in Next Phase of Privacy Sandbox Experiments

After years of speculation, setbacks, and criticism Google is trialing a new proposal in its Privacy Sandbox initiative called “Topics” which it claims will facilitate interest-based advertising long after it sunsets third-party cookies in its Chrome browser in 2023. The online giant confirmed the planned rollout of Topics Tuesday after it claimed to consider feedback from its earlier Privacy Sandbox proposals which raised concerns from third parties around the potential for Google to self-preference its own ad stack.

• Metaverse: Opportunities for Publishers

Over the last year, performance marketers have been feeling the squeeze on all sides with mounting data privacy changes, an increasingly crowded digital marketplace and a new era of pandemic-induced shopping habits.  The changes have pushed many of them, from small to midsize brands, to reconsider full-funnel marketing strategies, striking a more concerted balance between brand building and direct response marketing. That means rolling out more marketing touchpoints, like out-of-home and streaming video, in addition to performance marketing tactics like social media and paid search.

• The Great Recruitment: How to Hire Great Ad Sales Reps

The good news, as many are forecasting, is that 2022 is shaping up to be a promising year for advertising growth. GroupM is calculating the growth rate to continue to rise by 9.7% — up almost an entire percentage point from its own previous forecast … Coming out of the last few years and following what many were calling The Great Resignation, perhaps there’s no better time to embark on what I’d like to call The Great Recruitment — an opportunity to bring great, available talent together with 2022’s promising opportunity for the good of your publication.

• Here Are the Best Strategies to Get Leads on LinkedIn in 2022

Marketing CRMs track digital interactions on websites and social media, send automated emails based on sales readiness, and so much more. They’re undoubtedly a necessity of every business to nurture leads, retain clients, and everything in-between. Moving beyond utilizing the basics of the software, what’s in store for the marketing CRM in 2022?

• Publishers Benefit from Growth in Consumers Paying for Content

In 2020, at the peak of the global pandemic, more people were paying for content from trusted news sources or hobby and entertainment magazines delivering much-needed distractions. In 2021, subscriber retention became the primary focus for publishers. For Media Voices annual Media Moments report, Esther Kezia Thorpe has been looking at what publishers were doing to make sure people paying for content stick around.

• ‘There’s only so much low-hanging fruit’: Why Advertisers Are Ramping Up More Full-Funnel Marketing Strategies

Over the last year, performance marketers have been feeling the squeeze on all sides with mounting data privacy changes, an increasingly crowded digital marketplace and a new era of pandemic-induced shopping habits.  The changes have pushed many of them, from small to midsize brands, to reconsider full-funnel marketing strategies, striking a more concerted balance between brand building and direct response marketing. That means rolling out more marketing touchpoints, like out-of-home and streaming video, in addition to performance marketing tactics like social media and paid search.

• How to Start a Magazine in 2022

We’ve come a long way since the very first American publication in 1741. Who knows if Benjamin Franklin and his chronicling competitors had any idea that their budding industry would blossom into something that, just last year, had an annual global revenue of approximately $67.56 billion? Thanks to both their centuries-long resilience and progressive nature to adapt, magazines continue to be a worthwhile project to embark on.  If you’re looking to start a magazine or pivot to digital editions, read on. We’re outlining the basic steps of how to start a magazine in 2022.

• Is Your Business Taking Advantage of All Available Email Marketing Tools?

Marketing CRMs track digital interactions on websites and social media, send automated emails based on sales readiness, and so much more. They’re undoubtedly a necessity of every business to nurture leads, retain clients, and everything in-between. Moving beyond utilizing the basics of the software, what’s in store for the marketing CRM in 2022?

• Strong Advertising Recovery Sees Subscription-Only Publishers Reconsider ‘All Ads Are Bad’ Mantra

For a couple of years now, we’ve been talking about how subscription revenue is more stable than advertising revenue and chronicling the rush to reader-pays models… So why are we doing a dedicated Media Moments advertising chapter for 2021? Well, the scale of the ad recovery last year was pretty remarkable. Growth after the COVID crisis crushed 2020 ad sales was to be expected – the only way was up. But the numbers are impressive.

• ‘The real issue here is around publisher trust’: Advertisers on Alert as Cookie Consent Concerns Rise

There are many things advertisers don’t know about how cookies — the backbone of programmatic advertising — work. One of them being how they’re obtained. It turns out pretty sneakily on occasion. According to a recent audit, a large number of cookies used to target audiences on the 1,000 biggest publishers in Europe are done so without the consent of the person who would see the ad — a problem because this shouldn’t be happening since the arrival of a wide-ranging privacy law four years ago.

• How Publishers Can Take Full Advantage of Their CRM

Using a CRM for ad sales management is a fantastic step in fixing one of the biggest problems that ails publications. But using it for that reason alone is like using your smartphone just to make calls — you’re missing out on so much more! According to one report, 43% of CRM users use less than half of the features that their CRM offers …  and I’d say that number is conservative. And no matter if that comes down to difficulty in understanding the system or ignorance as to all its capabilities, it’s an issue worth addressing if only because there’s so much potential on the other side.

• Where is the Marketing CRM Headed in 2022?

Marketing CRMs track digital interactions on websites and social media, send automated emails based on sales readiness, and so much more. They’re undoubtedly a necessity of every business to nurture leads, retain clients, and everything in-between. Moving beyond utilizing the basics of the software, what’s in store for the marketing CRM in 2022?

• The Easiest Way for a Publisher to Make Money Online

Over time it gets harder and harder to grow subscriptions, and everyone ends up discounting. What happens is that, as you grow your subscription numbers, your revenue goes down. Coupled with this, publishers have found that advertising is no longer a dependable revenue stream. And there continue to be many publishers who struggle to monetize their presence online, where free content has long been an issue. The solution, many acknowledge, is for publishers to train their audiences to pay for content.

• How Publishers Experimented with NFTs in 2021

Many publishers closed out 2020 in a better financial position than they expected early on in the pandemic, giving them the flexibility to experiment with new revenue streams and launch new products in 2021.  One of those experiments involved dabbling in non-fungible tokens (NFTs), which rapidly caught fire across a wide range of industries this year, including the publishing space.

• Let’s Get Digital! Why Now is the Best Time to Embrace the Shift

It’s time to stop thinking about digital editions as a sidekick. They’re the superheroes we deserve, and they can help your audience connect with your content moving forward. Here’s a closer look at why now is the time to shift to digital.

• How To Increase Brand Loyalty in 2022

Brand loyalty is the automatic association of a company with positive characteristics. When people associate a company this way, they become brand advocates (or evangelicals, as some marketers coined). It begins with quality content, products, and/or services all with the same mission in mind: To tell a story and put the consumers’ experiences first.