Month: June 2022

The Media Minute 6.29.22

So, you’re creating a new landing page. That’s great! Landing pages are prime opportunities to convert your website’s visitors into leads. To increase your conversion rate, the landing page design needs to provide a smooth user experience. To get that smooth user experience, keep these 10 landing page design ideas in mind.

Publishers are seeing newsletters as distinct products, driving engagement and revenue. Newsletter strategy used to be focused exclusively on driving traffic to publishers’ websites with click-through rates the all-important metric. Increasingly, however, publishers are seeing newsletters as more than traffic drivers, developing them as distinct, standalone products that will cement audience engagement and even generate ecommerce revenue.

The first quarter of 2022 wasn’t the most successful for some publishers’ commerce businesses. But a few media companies are hoping to avoid this downward trajectory with new pricing models for affiliate deals. Execs hope this strategy will help to bring in more retail partners and take advantage of their audiences’ changing online shopping habits.

If you’re looking to start a magazine or pivot to digital editions, read on. We’re outlining the basic steps of how to start a magazine in 2022.

The Media Minute 6.15.22

Creating the perfect content marketing strategy for your brand is no small feat. No matter how well you know your audience or how long you’ve spent optimizing your content, every content marketer has faced the challenge of gaining readership and brand awareness… This marketing blog will explore different ways on how to use digital growth hacking to expand and enhance your content marketing strategy, plus teach you how to learn from your content and get real results.

“Publishers across the world are betting big on AI” write Señor, Sriram and Bravo. Clearly, the taboo around AI is fading. More than 75% of publishers say AI will play a crucial role in the success of their business within the next three years. This is not just in large newsrooms but in newsrooms across the world in developed and developing countries. The main barrier to the adoption of AI however is attracting talent and skills. Therefore, a more collaborative approach between media, research institutions, and third-party solutions needs to be encouraged.

The Federal Trade Commission plans a “start-to-finish reboot” to its guidance for digital advertisers, the agency said Friday. The agency last issued updated guidance for online disclosures in 2013, when it recommended that marketers make sure all terms, conditions and disclaimers were available to people who accessed ads on small mobile screens. Lesley Fair, a senior attorney with the FTC’s Bureau of Consumer Protection, stated Friday: “It’s time for a start-to-finish reboot, given the major changes in advertising tactics and techniques that marketers use.”

In the past, digital editions have been regarded as a side dish to the main course of a print edition, or an optional add-on to a subscription you already have. While I may have agreed with you five years ago, the relevance of digital content increases exponentially alongside our use of technology. The technologically advanced, data-driven society we live in needed a face-lift when it came to presenting content in a user-friendly, accessible way. It’s time to stop thinking about digital editions as a sidekick. They’re the superheroes we deserve, and they can help your audience connect with your content moving forward. Here’s a closer look at why now is the time to shift to digital.

The Media Minute 6.8.22

Content marketing can be accomplished through various channels and diverse types of content. The content marketing type you choose to employ should depend on your audience’s preferences. For example, your product or service might be best showcased through blog articles, videos, or a how-to guide. We can’t say exactly which content type would best suit your brand’s needs or best hit the metrics of your specific content marketing analytics — that will come through trial and error. We can, however, describe the top types of content that users want to see from brands they support.

Keeping customers – subscribers, advertisers or both – seems like common sense, but many businesses instinctively spend more time developing new business than nurturing existing customers… The need for effective retention strategies has been thrown into the spotlight for publishers dealing with subscription drop offs following the highs of the pandemic’s stay-at-home shopping sprees. Current record growth in advertising revenues could morph into a similar slump as the cost of living crisis bites harder and marketing budgets tighten in line with consumer spending.

The Federal Trade Commission plans a “start-to-finish reboot” to its guidance for digital advertisers, the agency said Friday. The agency last issued updated guidance for online disclosures in 2013, when it recommended that marketers make sure all terms, conditions and disclaimers were available to people who accessed ads on small mobile screens. Lesley Fair, a senior attorney with the FTC’s Bureau of Consumer Protection, stated Friday: “It’s time for a start-to-finish reboot, given the major changes in advertising tactics and techniques that marketers use.”

As was the case for many companies around the world, the coronavirus pandemic brought a plethora of unforeseen professional challenges. For the publishing industry in particular, these challenges included a significant decrease in revenue from advertising and subscriptions, as well as a lack of opportunity for new advertising partnerships. As publishers have persevered through many other changes and challenges over the years, I have no doubt we will continue to do so now. To help, I’ve compiled six tips to help you emerge even stronger than before.

The Media Minute 6.1.22

Common mistakes can hurt your email sender reputation. If you receive too many spam complaints, your reputation goes down. If you send unsolicited emails after buying an email list, your reputation goes down. If you fall into a spam trap or honeypot scam, your reputation goes down. Between sender reputation, sender scores, email deliverability, and IP reputation, it’s a lot to consider in a single marketing strategy. Here are a few basics on how to improve your email sender reputation.

45% of readers who load an article will leave within the first 15 seconds and more than 60% will not return, according to a new Chartbeat whitepaper.  “The Essential Engagement KPIs for Optimizing Conversion Rates,” delves into the importance of developing an effective audience engagement strategy, the essential KPIs for tracking it, and how publishers can use the measurements to build strategies that will optimize conversion rates.

The flagship Google Marketing Live conference is underway this week in which the ad industry’s largest name typically showcases its wares. This year’s installment is taking place as lawmakers and potential interlopers dial up the pressure. Renewed offerings in the retail media sector, not to mention the upcoming formal introduction of ad units in its TikTok-rival YouTube Shorts, point to growing competition in the sector while last week’s Digital Advertising Act underlines external tensions.

Since 2004, podcasts audiences have flourished. There are more than 2 million podcasts with 48 million+ episodes, which provide content targeted at a wide range of audiences. Additionally, there are an estimated 120 million podcast listeners in America, which makes podcasts a desirable advertising channel. Moreover, publishers have an advantage because magazine content seamlessly converts to podcast material. Whether the podcast features interviews with notable community leaders or recaps on city-famous events, this content is engaging.