Publishers Earning Revenue with Programmatic Ads, Focusing on Further Growth

More than one-third (38%) of the publishing professionals surveyed said they make a “large” or “very large” portion of their revenue from programmatic ads. In fact, 85% of respondents said programmatic makes up at least a “very small” portion as of Q1 2023, up from 78% just six months ago.

 

News Publishers’ Twitter Ad Spend Down 83%, Study Finds

New findings from advertising intelligence platform MediaRadar reveal an alarming 83% year-over-year decrease in news publishers’ Twitter ad spend from January 1, 2022 through February 28, 2023. Since Twitter CEO Elon Musk bought the microblogging platform in October 2022, he has drastically transformed Twitter’s overall relationship with journalists and major news outlets from amicable to unpredictable and unhinged. 

 

AI Spending Will Jump To $154 Billion Worldwide In 2023

Global spending on AI-centric systems — including the software, hardware, and services for these systems — will increase 27% this year to reach $154 billion, according to the International Data Corporation (IDC).

 

Is Data Helping — Or Hurting?

The number of decisions we make every day is multiplying. In theory, data should be able to help us, but when we are receiving more data from more sources than ever before, it can be overwhelming. To examine the role data plays in our personal and professional decisions and what that means for current approaches to data management and analysis, Oracle partnered with New York Times bestselling author, Seth Stephens-Davidowitz, to survey more than 14,000 employees and business leaders across 17 countries.

From Nest To Notes: Will Substack Notes Inspire Twitter Users To Fly The Coop?

Even as Twitter continues its very-public tailspin, it’s been a tough habit to break for many users, particularly those in the media industry. Enter Notes, Substack’s foray into socializing within the platform, where writers can not only share posts, but also comment, add recommendations, share images and links, and more. 

 

“Subscription Acquisition Rates Still Rising”: Key Findings from Zuora’s SEI Report

Zuora, the subscription monetisation platform, has released its latest Subscription Economy Index (SEI) report which finds that subscription-based companies continue to grow through a combination of acquiring new customers, retaining existing ones and expanding revenue with add-ons and packages.

 

Marketing Analytics, Data Infrastructure Spend To Reach $32B By 2026

Lack of reliance on data-driven decisions is the biggest challenge for 29% of the U.S. marketers participating in a study by the Winterberry Group Research, versus lack of centralized data and analytics function across the organization for the 31% of marketers in Europe. 

 

Consumers Want Generative AI Next for Recipes, Roadside Assistance

Shadowing this month’s headlines of AI chatbots gone rogue is a small but growing question mark: Where will artificial intelligence go next? Brands looking to incorporate AI-powered or -assisted products or services into their business will have to first address consumers’ high levels of distrust and concern with AI. But there’s already a healthy amount of appetite for AI products and services — even for the ones that haven’t quite gone mainstream.

How Publishers Publish: The Best Magazine Software In The Industry

When it comes to magazine media and digital publications, reliable software tools are a necessity. From publishing CRM and magazine design, to circulation and subscription management, this ultimate guide to magazine software is an overview of the most popular software tools in the publishing industry.

 

Facebook Report Disparages News: ‘Small and Diminishing Role’ For Publisher Content

A report commissioned by Meta about Facebook’s relationship with news providers argued the platform is not a “must-have” one for publishers. The report claimed links to news stories account for less than 3% of what Facebook users around the world see in their feeds and that publishers’ content therefore “plays an economically small and diminishing role” on the platform.

 

Time Spent With Media Continues To Grow, Even As Ad-Supported Media’s Share Erodes

The good news is the time consumers spend using media continues to grow in both the U.S. and worldwide. The bad news, according to the latest edition of an annual forecast released by PQ Media, is the share of time they are spending with ad-supported media continues to decline.

 

Personalization Pulse Check 2023

A new survey of 2,000 consumers in North America reveals that 41% would like to hear from brands weekly — and 32% say they will shop elsewhere if brands send them irrelevant messages.

• New Report: “Causes For Optimism” In 2022-23 World Press Trends Outlook

This year’s World Press Trends Outlook was recently released, and amid continued and ever-arising challenges in the publishing industry that What’s New In Publishing says “makes for a sobering read,” WAN-IFRA’s report offers some optimism, particularly as “revenue diversification progresses and publishers double down on new revenue sources and editorial products.”

 

• Ted Cruz, Elizabeth Warren, and More Unlikely Senators Propose Bill to Break Up Google and Meta

A powerful and bizarre coalition of Senators have teamed up on a bill that could strike down the digital ad dominance of Google and Meta, though the proposed legislation never mentions those companies by name. The AMERICA Act could radically transform advertising technology, the financial backbone of the internet.

 

• Email Leads In Usage, Acquisition Gets The Biggest Boost This Year: Study

Email marketing is the most-used ecommerce marketing channel, particularly among small and medium-sized businesses (SMBs), according to The Ecommerce Marketing Mix Report, a study by Klaviyo. Of SMBs polled, 76.51% use email, as do 72.73% of mid-market businesses.

 

• Dentsu Consumer Navigator: Generative AI 2023

Tech companies are racing to develop and deploy their own suite of generative AI-powered tools. But as tech fawns over the applications of generative AI, how are consumers responding? Our latest survey explores the excitement and apprehension of widespread AI adoption by consumers and the potential for it to be used by big brands.