Meta’s Ad Revenue Share ‘Out Of Step’ With Time Spent On Platforms

For digital advertising, Meta still sits (with Google) firmly at the top. However, according to recently crunched numbers in a separate Insider Intelligence report, Meta’s share of ad revenue is “surprisingly out of step with how much time people actually spend on its platforms, particularly when compared with competitors like YouTube and TikTok.”

 

Ads Are Coming To TikTok Search Results

TikTok users searching the app for specific videos will begin to see sponsored content in search results. The company announced today that advertisers will be able to place ads alongside organic content that appears when searching in the app. When a user clicks on an ad, they can continue scrolling to view search results in a feed-like format. Ads are pulled from other videos that the brand is running on the platform.

 

Journalists Are Opening PR Pitches, But It Takes Longer For Stories To Appear

Publishers worried about efficiency in the newsroom should check out the Q3 Propel Media Barometer. It will tell them how hard journalists are working. It looks like they are doing pretty well despite being overworked. The study found that journalists opened 49.14% of the email PR pitches they received in Q2 2023. This marked a 10% increase YoY. 

 

70% Of SMB Marketers Willing To Pay More For Tools With AI Or Automation

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. SMBs (defined by the study as orgs with 250 employees or less) are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a study of nearly 500 SMBs conducted by digital marketing and automation platform Constant Contact and research firm Ascend2.

Publisher Priorities: Economy, Cookies … And, Yes, Attention Metrics

In asking publishers to rank the Top 3 trends they felt were vital to their company, Emodo found “a clear trend and one somewhat surprising result.”

The biggest priority for more than half (57%) of the respondents was the impact of the economy, while the third-largest priority was privacy and cookie deprecation (for 40%).

“Less expected at number two (52%),” the research found, “was the rise of publisher focus on Attention metrics — a theme that has gripped advertisers and marketers of late.”

 

Email By Design: Tools And Techniques Used In Message Creation

Email design teams are using a wide variety of technologies to personalize their sends, but most are not yet deploying AI, judging by The 2023 State of  Email Design Report, a study by Litmus. The most common design elements now include personalization using dynamic content (63%), personalization in the subject line (60%), animated GIFs or PNGs (58%) …

 

Marketing Uses For Generative AI That Will Outlive The Hype

Generative AI was the shiny new thing this year (despite having been around for quite a while). Curious consumers wrote poems with ChatGPT, created masterpieces with Midjourney, and browsed Google’s and Microsoft’s AI-chatbot search functionalities. As the hype clears, which generative AI applications will be most relevant for business? And how can marketers put those applications to use? Chatbots are useful for retail customer service, where just 3% of organizations expect generative AI to be significantly disruptive, but 93% say it’s a topic of discussion in the boardroom and 62% say they have already established a team and budget focused on generative AI, according to the Capgemini Research Institute.

 

46% Of Marketers Struggle To Find The Best Email Marketing Tool Or Service Provider

The economic landscape is very different for marketers to navigate in 2023 than it was even a year ago, as instability looms over industries and the threat of a recession has business owners remaining cautious on some marketing fronts, but more aggressive in other channels. One channel that consistently delivers results, no matter the economic season, is email marketing. In fact, our recent survey of 300 marketing professionals found that almost 75% considered their email marketing efforts to be effective.

Advertisers Optimistic in 2023, But Need Help

Advertisers are optimistic about their economic future, with three in five planning on spending more in 2023. E&P has that and other highlights from a recent Borrell Associates survey of almost 2,000 local advertisers and ad agencies. In addition to the 62% spending more on advertising this year, more than half (55%) are purchasing digital advertising from a media company.

 

Americans Have High Expectations For Ads, But Don’t Always Remember Them A Day Later

What was the last ad you saw? You might remember if you’re a marketer, but if not, it’s unlikely; most people only remember up to a tenth of the ads they’ve seen in the past 24 hours. That’s one of the findings from market research firm Provoke Insights’s advertising trends report from this summer.

 

AI Insights from The State of PR Technology 2023 Report

The results are in and 76% of PR practitioners foresee that critical thinking will be the paramount PR skill of the future. The truth is, AI can do a lot to speed up productivity. But can it ever quite replace that essential human touch?

 

To Have And To Hold: B2C Brands Face Customer Churn, Channel Shifts

Email ranks as the second most effective customer retention channel. But it is also the channel that has slipped the most even as brands face serious challenges overall, judging by State of B2C Customer Retention, a global study by Spectrm. 

Ads Require ‘More Creativity And Nuance’

“If there’s one item that’s completely changed the game with paid search, it’s how consumer privacy expectations are shifting ad targeting,” NP Digital’s Paid Media Fast Forward report says. “From industry leaders to smaller players, advertisers don’t have as much flexibility when creating hyper-specific targeting for campaigns.”

The report points to the moving away from third-party cookies as well as privacy changes as reasons that ads require “more creativity and nuance than ever before.”

 

Research Reveals More Consumers Will Share All Types of Personal Information With Brands This Year

Of the 15 different types of information Airship tracked year-over-year, email addresses are the most freely shared at 86% of respondents. This year, “interests relevant to a brand” (78%) displaced “name” as the second most shared information.

 

2023 State of Video Technology

Over 8 out of 10 (81%) of people want more video content from brands, but 70% of consumers say they rarely or never receive video from brands. That’s down from 74% last year, meaning brands are using video more for digital communications — but not nearly enough.

 

The Revenue Narrative: B2B Marketers Are Taking A Dollar-Based Approach

It shouldn’t be that hard for B2B executives to wrap their minds around the idea of revenue marketing: Simply, it means focusing on revenue as the ultimate goal. Of course, it also calls for alignment of marketing with revenue goals, integration of sales and marketing … But 97% say they can define it, according to the 2023 Revenue Marketing B2B Benchmark Report, a study by Demand Spring.