- Should Publishers Take Down Controversial Posts?
To unpublish — or not to unpublish. That’s the question for publishers that really step in it with regrettable content that sets off the Social Media Outrage Industrial Complex. - Guardian Forms New Editorial Teams To Enhance Digital Output
The Guardian is reorganizing parts of its newsroom to better serve its digital audience. - Mobile Continues To Drive Opportunity And Challenges For Publishers As Cross Platform Thrives
The Association of Online Publishers’ sixth Content and Trends Census reveals shifting focus as brands move to embrace new technology and concepts. - Apple And Google Named World’s Most Valuable Brands At $100bn A Piece
Brand consultancy, Interbrand, has published its latest run through of the world’s 100 brands, topped this year by Apple and Google which were valued at $118.9bn and $107.43bn respectively. - Planning Your Next Ad Strategy
In the face of declining print advertising revenues and a newspaper industry that, on the surface, seems stuck in a discombobulated state of flux—what to do about mobile? Is print dead, or isn’t it? - Avoid These 5 Sales Mistakes To Become A Sales Superstar!
As November approaches, most advertisers have finished their 2015 planning and budgeting. - The 10% Digital-To-Print Rule: Magazine Publishers Attempt To Understand What Success With Digital Magazines Looks Like
There is an ongoing debate concerning what exactly a digital-only publisher should expect in sales when they decide to launch their first publication. - The Huffington Post Offers Agencies Content Lessons
In a deal with Leo Burnett, The Huffington Post will help the creative agency create content for clients, going so far as to embed one or two employees at Leo Burnett’s Chicago offices. - Newsosaur: Mobile News Consumption Hits The Tipping Point
The proportion of mobile visits at digital newspaper sites has doubled in the last two years to the point that half the visitors at some publications today are arriving via smartphone or tablet.