- Building A Better E-Newsletter
7 sensational tips to build an even better e-newsletter. - California Sunday Magazine Has A Solution For How To Find Readers: Pay Newspapers For Them
Across the state, 400,000 demographically appealing readers have been selected to receive a magazine trying to find a new model for sustainable, high-quality regional journalism. - Yahoo, AOL And Doubleclick Join Microsoft In Being Issued Brand Safety Seals To Reduce Online Ad Misplacement
Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. - Pageviews Aren’t Perfect, But Ad Buyers See Flaws In Attention Measures
Publishers are selling attention, but are advertisers buying? Turns out even those who support the use of attention minutes see limitations on its adoption. - How Are Publishers Getting Programmatic Wrong?
For publishers, having a programmatic sales strategy is no longer a question of whether it’s something they should do but how they should go about it. - Don’t Start An Email War With Your Advertisers
Email is a part of daily business communication—but it doesn’t have to be a tool for destruction. - Why Growth Is Killing Digital Agencies
The brave new world of digital is prompting agencies to be more things to clients. - Breaking Up The Pledge Drive: Boston’s WBUR Wants To Build A New Model For Public Media Funding
The station is putting together a team for BizLab, a project that will work outside of day-to-day operations to transform the public radio revenue strategy for digital. - Youtube Content Creator Channels Help Marketers Get In On The Right Action
US YouTube revenues to rise 39.2% this year to $1.13 billion.