A forum for the print and
digital publishing industries
- How to Use Pinterest for Videos, Slideshares and Podcasts
Would you like to share other content to grow your Pinterest followers and other social networks?
- Latest U.S. Newspaper Circulation Report Shows Solid Growth for Many Newspapers for Digital, Even as Print Continues to Fall
The glass continues to be half-full for U.S. newspapers as many daily newspapers, including The New York Times, were able to report higher audience numbers today in the Alliance of Audited Media’s (AAM) latest Snapshot Report.
- How One Publisher is Taming the World of Messaging Apps
Many publishers focus their social media efforts on Facebook and Twitter, and maybe even Instagram and Pinterest.
- What Publishers Really Think About Time Spent
Time-based metrics are used by almost every leading publisher to measure themselves, but there’s been hesitancy to transact on the basis of numbers like time spent and ad exposure time.
- An Engaging Proposal
Audience engagement is a term frequently bantered about in publishing-industry circles—so much so that perhaps it has become a bit diluted.
- The Publishers That Put Their Content Directly on Social Platforms
Publishers love social networks for the traffic they send, but the question remains if that inevitably leads them to need to publish directly on those platforms — with the squeamish consequences that could entail.
- So What Happens When They Indeed Succeed, and in a Really Big Way?
News Corp’s recent acquisition of Move Inc is yet another example of how legacy media companies are willing to make big bets to diversify their revenue streams and leverage their existing content.
- The Guardian Unveils Newly Redesigned Theguardian.Com to US Readers
Guardian News & Media yesterday launched its newly redesigned website, theguardian.com, to its entire US audience.
- Mass Market Paperback: Not Dead Yet
Though sales are down, the format still has a role in the industry.