- The Global Tablet Market is Slowing Down
It’s been clear for a while that iPads and other tablets follow a much longer upgrade cycle than smartphones. A new report from IDC backs up this anecdotal trend with sales estimates. - Adobe Makes Dramatic Change to iOS App Publishing Program
Adobe has been running a fairly popular service for the last few years that has been marketed towards independent authors, businesses and design studios to create enhanced eBook apps for iOS. - The Mistakes Publishers Make with Mobile Apps
Of course, that’s not the case, but such alarmist headlines point to how apps are pulling ahead of the mobile Web. - Content Discovery: Quality Vs. Quantity
As time spent gains ground on page views as the universal metric for engagement, publishers are trying to figure out the best ways to keep readers on their sites. - Newspapers See New Peak in Digital Audience
U.S. newspapers’ digital audience has hit a new peak, according to data being touted today by the Newspaper Association of America. - Why Google is Taking Another Shot at Helping Readers Pay for News
Google wants to be the wallet you use to pay for news. - Why Publishers are Struggling with Private Marketplaces
Private marketplaces arose in response to the concerns publishers have had about offering their inventory on open exchanges. - Media Ad Sales: Mastering Social Media
Attention Media Ad Sales Reps–If you have not totally immersed yourself in learning how to use social media to your advantage, you are missing out on a big opportunity. - 6 Deep Link Tactics to Drive Traffic to Mobile Apps
Many publishers have developed mobile apps that deliver a better user experience than their mobile Web sites.