A forum for the print and
digital publishing industries
- Three Publishers who Remain Homepage Diehards
With the growth of social media and the tectonic shift toward reading on mobile phones, the death of the homepage has been treated as something of a given.
- Truth in Advertising?
As the most recent MagNet reports came in, I started to ponder other recent changes in reporting on the magazine media industry.
- Linkedin Exec says Marketers Make the Best Ceos
Marketing is now so important that CMOs will make the best next-generation CEOs—thanks to their understanding of data and the customer.
- How Dennis Publishing Increases Native-Ad Reach
The question for native advertising has long been: Will it scale? Dennis Publishing believes it can, but only by rethinking distribution strategies and applying a healthy dose of tech.
- Tricks of the Marketing Trade
Seven habits of highly effective digital marketers.
- This Year’s Digital Hot List Winners
Instagram, Netflix, TMZ lead 2014’s tech roster.
- The Spotify of Magazines Just Raised $50 Million
Investment firm KKR has invested $50 million in Next Issue, which is a joint venture between publishers Conde Nast, Hearst, Meredith, News Corp. and Time Inc.
- Platform Or Publisher?
Whatever you call it, It’s the Future of Media.
- Newspaper Guild Takes Time to Task
The Newspaper Guild huddled with staffers at Time Inc. on Thursday in the wake of the company’s decision to unilaterally impose the “last, best and final offer” contact on about 200 workers.