A forum for the print and
digital publishing industries
- New Measurement System for Newspapers And Magazines Enters Next Phase
The UK’s newspaper publishers, in co-operation with consumer magazine publishers, leading advertisers and agencies, yesterday announced the completion of the first round of appraisals for a new audience measurement system.
- BBC, Guardian and Metro’s Responsive Makeovers: Who Did it Best?
British publishers are trying to make their sites more readable on mobile devices, but doing so can be a long and disruptive process.
- 6 Habits of Successful Social Media Marketers
Daily activities separate successful social media marketers from their peers.
- Magazine Power in One, Two, Three Mr. Magazine™ Musings
The Power of the Black cover.
- Advertising Pays for More Than Today’s Rich Media
Have you ever stopped to think about what our media landscape would look like without advertising?
- How to Reach B2B Buyers—A Data-Driven Approach
What is the first step that virtually all B2B buyers take when considering a purchase?
- Postmedia Drives Advertising Revenue with Video Partnership
Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market.
- Bloomberg Business’ New Look Has Made a Splash — But Don’t Just Call it a Redesign
Bloomberg launched a fresh, new Bloomberg Business Tuesday night, to both acclaim and confusion.
- What Publishers Need to do to Earn Trust from CMO’s
CMOs are a powerful force and, by most accounts, they don’t like what they see in digital media.