A forum for the print and
digital publishing industries
- New Industry Takes to Digital Magazine Apps
A variety of industries and business sectors have already seen the benefits in customer loyalty, marketing, and promotion that can come from digital publications, especially in the form of multi-device compatible apps.
- Not Just Quizzes: News is Gaining on Facebook Too
When Facebook said it was changing its formula to reward quality content over click bait and memes, many news outlets accepted it at face value in their coverage.
- Telegraph Strikes Back with Pledge that No Story is Off Limits and Promise of New Editorial Guidelines
The Daily Telegraph has revealed it is drawing up new guidelines on how editorial and commercial staff should “co-operate” in the wake of the Peter Oborne row.
- ABC: January Sees Multiple Titles Pass Digital Milestones
A number of outlets reached their highest ever web traffic in January, while The Independent has also announced an expansion to its US office.
- Publishers Look to Change Digital Replica Strategies as Growth Soars
The proliferation of digital replicas of magazines is accelerating according to the latest ABC audit but a closer look at the numbers reveals many have decreased their circulation in the second half of the year.
- Publishers Watch Closely as Adoption of Ad Blocking Tech Grows
IAB Says it is a Growing Problem.
- Why Ad Tech is Too Complicated and Going to Get More Complicated
There are over 2,500 companies on the many advertising- and marketing-tech industry landscape slides produced by investment bank Luma Partners, from display to search to video to native.
- The Platform-Publisher Race is Heating Up and LinkedIn is Gaining
Everywhere you look, a social platform of some kind is either looking to become a publisher or has already done so, whether it’s by hiring writers and editors, as Medium has, or by encouraging media companies to allow their content to live on its platform, as both Snapchat and Facebook do.
- How The Telegraph Measures Native Ads
Every publisher wants to create more native advertising for brands, but far fewer can say how well any of it works with readers.