A forum for the print and
digital publishing industries
- Ways Publishers Can Use Email Marketing to Drive Traffic
A strategic email marketing program is one of the most effective, low-cost ways to grow your audience, share premium content, and drive traffic.
- Your Client Prospecting List: Time for Another Spring-Cleaning
The “List” is your key asset in ad ales prospecting, so you need to keep it updated and fresh.
- Apple Watch Gets Another Media App: The Economist
The Economist — a dense, erudite weekly magazine based in London — is opening up shop on Apple Watch, where subscribers to the magazine’s digital edition will be able to listen to Economist articles.
- Are Publishers Ready for Google’s ‘Mobile-Friendly’ Rankings?
Google’s “mobilegeddon” is coming, and not all publishers are going to be prepared.
- Overcoming Boundaries to Subscription and Revenue Growth
Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay.
- Washington Post Partners with Flipboard
WaPo announces it will be adding all editorial content to the magazine-style aggregation app – and does not rule out hosting content on Facebook.
- Will Marketers Ever Find a Single Customer View Solution?
Integrating technologies is key to overcoming data gaps.
- Newspaper Association of America CEO Caroline Little to Step Down
Newspaper Association of America President and CEO Caroline Little announced to the Board of Directors today that she is stepping down from her position effective August 31, 2015.
- How 3 Publishers Combat Data Leakage
As three publishing sales executives explained, safeguarding against data leakage comes down to enforcing rules about what data advertisers can collect.