• ASME Revises Editorial Guidelines
  Moves clear the way for cover ads, editorial input in ad creative.
• Publishers Take Ad-Targeting Cues for Facebook Posts
  Facebook has been enlarging its role in the publishing ecosystem, from trying to handle publishers’ ad targeting to its controversial pitch to getting them to post their articles directly to the social network.
• Demystifying Programmatic Video Advertising
  Programmatic is arguably one of the biggest developments in the digital advertising space.
• A Radical Idea for Audience Development: Integrate your database
  VP Eric Rutter recently spoke at the Niche Media Conference about 9 radical ideas for audience development.
• Production: The Power of Print Still Prevails
  It’s less exciting than a hot new app and won’t be a topic for your next newspaper revolutionizing webinar, but newsprint continues to be one of the top three expenses for most newspaper companies, and it’s worth another look.
• USPS Adjusts Periodicals, Sets May 31 for all Rates
  The Postal Service announced on April 16th, in response to concerns raised by the Alliance, it has reduced the large price increases it had  previously proposed for light weight, low advertising magazines, primarily published and mailed by nonprofits.
• Digital Marketing and Death of a B2B Salesman
  Digital marketers are claiming the customer relationship, including the sales conversion, and that will cost an estimated one million B2B sales jobs.
• Data-Driven Marketing is All the Rage
  But are clients ready to act?
• Marketing Trends: How to Think Differently and Predict the Future
  Why marketers should care about trends?

Moves clear the way for cover ads, editorial input in ad creative.