• What Makes A Good Digital Magazine
  Create something the reader can read: Publishers often skip this important step and create a digital replica, sending the message that they really don’t care if anyone reads the digital edition. 
• Why Publishers Struggle to Monetize their Paywall Data
  Publishers launch paywalls with the primary goal of getting more revenue from consumers.
• The Apple Watch Will Expose How Little Publishers Know About their Readers
  Apple’s new wearable may or may not be a big hit. But either way, it’s a harbinger of a new class of truly personal devices whose users will demand customized experiences.
• Secrets of Selling Social Media to Traditional Advertisers
  How do you overcome the closed minds of these advertisers?
• Adobe Issues Critical Update to Digital Editions App; Apple Said to Add Rewards to Apple Pay
  The update brings the app up to version 4.0.3 and also includes, the app description states, “enhanced support for EPUB3 features.”
• Global Newspaper Readership Falls More than 25% in Four Years
  The average amount of time spent reading newspapers fell more than 25% globally from 2010 to 2014 – but the popularity of newsprint has proved resilient in the UK with just a 3% decline over the same period.
• Ad Blocking Software Has Figured Out Native Content, Threatening the New Media Economy
  On the ad blocking front, the situation keeps getting worse. Until now, the media industry pretended to ignore the problem, perhaps waiting for a miracle cure.
• Magazine Publishers, Are You Ready to Sell Your Baby?
  What are 3 smart steps niche publishers should take before they begin the selling process?
• Budgets Don’t Lie: Content and Native are Becoming Industry Necessities
  For a while, content marketing and native advertising budgets were cobbled together from the leftovers  of more traditional digital allocations, the tactics seen more as auxiliary than central to campaigns.

Create something the reader can read: Publishers often skip this important step and create a digital replica, sending the message that they really don’t care if anyone reads the digital edition.