A forum for the print and
digital publishing industries
- Why Is The September Issue So Important?
For years, September has been a huge month for fashion publications. Featuring all of the coming fashions for the fall and winter seasons, fashion and lifestyle print publications’ September issues are historically the largest of the year.
- 5 Expert Tips To Improve Your Product Conversations With Advertisers
It’s great when advertisers are committed to print or excited about the possibilities of digital. But sometimes, even now, you need to prove to your clients how “either-or” thinking can actually hurt their marketing efforts.
- Behind Foreign Affairs’ Surge In Circulation
If paid content is truly dying in the digital age, Foreign Affairs hasn’t received the memo. Over the last five years, the bimonthly journal — focused on international relations and U.S. foreign policy
- Video Is Giving The New Yorker A Way To Reach New Readers Without Turning Off Existing Diehards
While many publishers are chasing speed and high output in video production, the magazine’s pace in video matches its print — slow, deliberate, and focused on getting the story right and protecting the brand.
- How Magazine Companies Must Change
Magazine publishers everywhere are campaigning for “magazine-media”, the neatly-named vision for print brands fighting for the future. Ranged against the brutal competition for consumer time and advertising cash, the campaigns are positively affectionate.
- Forbes’ Editor Randall Lane Celebrates Five Years & Proves The Golden Age For Print Magazines Has Only Just Begun
As Forbes magazine prepares to celebrate its centennial anniversary in 2017, the legacy brand’s editor, Randall Lane is celebrating his fifth year at the helm. And according to the title’s latest numbers, there is much for Randall and the magazine to be excited about.
- How Marie Claire Plans To Double Readers In 18 Months
Marie Claire has set itself a goal to double its U.K. readership to 2 million monthly uniques in the next 18 months. According to Rich Sutcliffe, digital director for Time Inc., the title hasn’t reached its full potential online.
- Mpa Next Encourages Young Magazine Professionals
MPA – The Association of Magazine Media has formed MPA Next, a community for young professionals in the magazine media industry.
- How Data Analysis Sharpens Up Your Content
How relevant is your brand’s published content? How do you know what your customers like (and don’t like)? And how can you improve your content to make it perform better?