A forum for the print and
digital publishing industries
- The Future Of Publishing: Form, Functional And Fashionable
With most publishers still battling the rise of the smartphone as content distributor, it may seem premature and harsh to heed publishers against the “next big thing”.
- Are Magazine Covers A Contrarian Indicator?
FINDING a reliable way of timing the market is something that has eluded the greatest investment minds in history. That is why many people are tempted by the “magazine cover indicator” as a contrarian signal.
- New Food Magazine Might Be In The Works
When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront.
- ‘It’s All Powerful And It Knows It’: Publishers Reveal Their Biggest Challenges With Facebook
It’s Facebook’s world, and digital media companies are just living in it. At the whim of capricious algorithm changes and vague avenues toward monetization, publishers have no shortage of gripes with the social network.
- Making Content Marketing Work For You
Content marketing, like so many emerging forces in the publishing business, could either be the savior of the industry or the death of media as we know it — it all depends on who you ask.
- Print Advertising Standing Up To “Challenging Backdrop”
The Advertising Association and Warc Expenditure Reportreveals quarterly UK advertising spend on direct mail, magazines, regional and national news titles, out-of-home signage, radio and television and gives forecasts for the coming two years.
- Google Amp Gets Mixed Reviews From Publishers
Google is stepping up its efforts to serve speedy content to mobile internet users with its Accelerated Mobile Pages, but the initiative is getting mixed reviews from publishers as some worry about its impact on their advertising revenue.
- New York Magazine Turns A History Of Shopping Recommendations Into A New Online Revenue Stream
“Service journalism” got renewed attention this week with the news that The New York Times shelled out $30 million for The Wirecutter and The Sweethome.
- Magazine Publishers Are Changing The Way They Work. But Will It Be Enough?
One truism of the media industry in 2016 is that there’s seemingly no end to the restructurings and reorganizations that are swiftly remaking companies across the publishing landscape.