A forum for the print and
digital publishing industries
- This Magazine Subscription Has No Co-Pay
Most industries have lots of creative people who focus on how to sell the companies’ products and services. But in my industry, magazine publishing, some of the most creative work goes into figuring out how to give our products away.
- Increasing Advertising Sales In Difficult Times
According to PCS, its industry knowledge and broad customer base have told them that publishers need a new approach to advertising sales and CRM in the 21st century.
- Publishers Brace For What Happens If Facebook Stops Paying For Live Videos
Publishers that get paid by Facebook to produce live videos know the glory days might not last forever. Last spring, Facebook signed up nearly 140 media companies and celebrities
- A Rising Threat To Regional Magazines
When any regional publisher gets asked about competition, it is assumed, “Well, you have none right”? Usually this is because only one subscription-based regional lifestyle publication can exist in most markets.
- Are Publishers The New Quarterbacks?
For many digital campaigns, a brand marketer may engage at least three ad agencies, and multiple, often siloed, teams within each agency in order conceive and execute a campaign.
- Bringing The Human Soul & Style Together In The Most Wonderful Of Ways
Heart and soul for the brand, two of the most important passions a magazine maker can have. Add in an honesty that goes much deeper than just the pages of the magazine.
- A Guide To Digital Experience Management For Publishers
Digital experience management (DXM) refers to providing superior customer experiences through a judicious leverage of strategy, technology, and process.
- How Publishers Are Using Slack Bots Internally And Externally
Bots, in some form or another, have been a part of Slack’s offering since it launched in 2013. The communications tools now has 4 million daily active users, up from 2.3 million in April
- Facebook Says It’s Not A Media Company, But It Just Bought A Tool For Publishers
Facebook has repeatedly insisted that it’s not a media company. On Friday, it bought one of the most powerful Facebook-focused pieces of software that media companies use to`do their jobs.