A forum for the print and
digital publishing industries
- Top Trends Publishers Should Adapt In 2017
These are just a few of the major challenges premium UK publishers will face in 2017. The question is: how can publishers respond?
- Why Publishers Are Rethinking Their Pursuit Of Huge Numbers
After years of making scale the name of the game, a number of publishers are retreating from scale. While most still rely heavily on traffic generated from aggregation, or repurposing information published elsewhere.
- 2017 Could Be The Year Of Resurgence For Magazines
Innovation and audience-led solutions will be the key to success for magazines in 2017. While print media as a whole hasn’t been attracting the right sort of headlines, with falling audiences and sliding revenues creating a sense of overall decline, I wouldn’t write off the magazines sector.
- Facebook Steers Publishers To Long-Form Video
Facebook is encouraging its publishing partners to move away from live streaming video in favor of producing more long-form video, according to Recode, which first reported the news.
- Publishers Need A Better Way To Measure Ad Viewability
When you take Statistics 101, one of the first things you learn is that some variables are “categorical,” some are “ordinal,” and some are “interval.”
- Things We Like: Magazines’ Future Brightens And Charity Airs Live Ad
Immediate Media’s estimated £275m sale to Hubert Burda Media is proof that there’s plenty of life in magazine brands.
- How Publishers Can Stay Compliant As Regulators Zero-In On Native Ads
As media companies embrace a popular mandate to integrate ads into a “non-interruptive” consumer experience — and the traditional ad sales ecosystem appears increasingly unstable.
- Publishers Use Instant Articles Bundle For Daily Must-Reads
Publishers are using Facebook’s latest Instant Articles update, which lets publishers post multiple articles within one post, to publish regular editions of must-read content straight to the platform.
- Facebook Looks Like It’s Going To Stop Paying Publishers To Make Live Videos
Facebook spent more than $50 million last year paying publishers and celebrities to create live video on the social network.