A forum for the print and
digital publishing industries
- Publishers See Long-Term Potential, Short-Term Hurdles In Messaging Platforms
Publishers all seem to agree that messaging platforms are the future, but few are charging into it. After an initial rush onto platforms like Facebook Messenger.
- Rise Of The Niche Social Network
The future of publishing is in the niche, according to Alex Attinger, CEO of Social Dot Limited. His last start up, Digitalbox, was a huge success and featured in the Sunday Times ‘Tech Track 100’ for two years running before selling off one of its divisions in a £multi-million deal in 2015.
- Mutant Digital Offspring: Why Are Publishers’ Newsletter Promotions So Lame?
My post last month about how some of my fellow print dinosaurs are marketing their magazines set some tongues wagging on the digital side of Magazine Media Land. But in the Stupid Marketing Olympics.
- Facebook Lets Publishers Place More Ads In Instant Articles
Publisher partnerships with Facebook have proven to be something of a roller coaster — promising developments alternate with setbacks amid constantly changing rules and endless tweaks to the newsfeed algorithm.
- How Publishers Can Measure Up Best Amid Digital Doubts
Planet of the Apes concludes with one of the most iconic moments in movie history. Charlton Heston’s character Taylor rides his horse onto a deserted beach…
- Celebrating Over 80 Years Of Publishing Success With A 1000th Issue
“There is something about print that is innately impactful and tangible. We’re in an era where we have websites that the pages just scroll endlessly…
- AMI To Buy Us Weekly
Wenner Media’s Us Weekly went on the block in late 2016, and since then there have been plenty of rumors floating around about potential buyers.
- Your Next Favorite Magazine Could Be Published By A Chef
Over the last decade, countless food magazines and newspaper dining sections got slashed, gutted, or drastically reconfigured to keep up with the changing tastes of readers and advertisers.
- From Mimi To The Drive: Time Inc.’S Patchy Record With Digital Verticals
In March 2015, Time Inc. unveiled Mimi, a “social-first” brand that it breathlessly described as the “ultimate destination for all-things beauty” and a “substantial opportunity”