A forum for the print and
digital publishing industries
- Outside Magazine Built Its Own Recommendation Widgets To Replace Outbrain
Although the revenue from third-party recommendation widgets can be addicting for many publishers, the ads can be rife with clickbait that degrades the user experience.
- Lead Nurturing: How To Launch A New $1 Million Revenue Stream
I recently read an article in The Atlantic lamenting the fall of Yahoo. “Today, Facebook and Google alone are slurping up the ad dollars … and Yahoo as we knew it has all but vanished.
- Airbnb Teams With Hearst On Magazine Guided By Travel Site’s Data
When the new travel publication Airbnb mag hits select newsstands and mailboxes later this month, many of the stories, including the cover feature set in Havana…
- Seventeen Magazine Is Bringing Fashion And Beauty Videos To Musical.Ly This Summer
As one of the launch partners for Snapchat Discover back in 2015, Hearst takes pride in being ahead of the curve when it comes to leveraging new social media platforms.
- Focus On The Family Revives Brio, A Christian Magazine For Teenage Girls
Teenage girls who dislike the frank sexuality of Cosmopolitan and the left-leaning politics of Teen Vogue but still want a magazine to give them tips on fashion and hairstyles (not to mention advice on abstinence) are in luck.
- Jerry Lynch – President, Magazine, And Books, Retail Association – Explains Why “Magazines Are Still A Viable Product In The Marketplace”
With unit sales of 12.1%; the retail space allocated to the category down; the quality of space under fire, and a continuing buzz of negativity associated with print, it is no surprise that the sale of magazines at retail continues to be challenging.
- Hamptons Publishers Squabble Over Beach Niche
A pre-season brawl is breaking out on the Hamptons publishing scene as Michael Dickey, chief executive of Modern Luxury takes aim at Cristina Cuomo and her new startup magazine, Hamptons Purist.
- Using A Content Hub The Right Way
When it comes to digital presence, publishers often aim at a moving target. The expectations for online offerings change rapidly.
- “Wisconsin Foodie” Has Acquired Edible Magazine
Soon there will be even more to love about “Wisconsin Foodie.” Specifically, a print publication. The Emmy Award-winning local television series will be expanding its reach, thanks to the recent acquisition of Edible Milwaukee magazine.