- 10 Steps to Getting More Downloads for Your Digital Magazines
Where can publishers look to improve their current digital circulation on tablets and phones? - Major Ad Buyer Tells Magazines it Won’t Buy Tablet Circulation Like it’s Print Any More
Publishers frustrated over Mediavest’s latest negotiating tactic. - Airlines Start Adopting eBooks, Magazines and Newspapers
North American and European airlines have adopted the gate to gate use of e-readers, smartphones and tablets. - Capital Flows Like Water to Media Companies
December has started with a bang-up ten days financially for some leading American media companies. - What We Learned About Publishing in 2014
This year started out on a hopeful note for publishers, as new, venture capital-soaked media outlets set out to make their marks, journalists were wooed in talent wars and outlets invested in video series and other new revenue streams. - Facebook Gives Publishers New Tools, Hopes They’ll Use Them to Give Facebook More Stuff
Facebook has been courting content companies for years because it wants content companies to bring more of their content to Facebook. - The Maritime Industry Embraces eBooks and Digital Newspapers
The Maritime industry is not the first thing you would think of when the conversation of digital books and newspapers comes up. - Google News Shuts Down in Spain Over Required Payments
Here we go again. Google has shut down its Google News feature in Spain because of a recently passed law which requires Google to pay newspapers and other media outlets for displaying content snippets in its search results inside Google News. - The Newsonomics of Circa’s Uncertain Future (and New Competition from AJ+)
What’s in the cards for Circa, an award-nabbing industry darling, a pioneer of mobile-first news apps and a visual style that still spreads on the web?
The Media Minute – 9 December 2014
- Three Publishers who Remain Homepage Diehards
With the growth of social media and the tectonic shift toward reading on mobile phones, the death of the homepage has been treated as something of a given. - Truth in Advertising?
As the most recent MagNet reports came in, I started to ponder other recent changes in reporting on the magazine media industry. - Linkedin Exec says Marketers Make the Best Ceos
Marketing is now so important that CMOs will make the best next-generation CEOs—thanks to their understanding of data and the customer. - How Dennis Publishing Increases Native-Ad Reach
The question for native advertising has long been: Will it scale? Dennis Publishing believes it can, but only by rethinking distribution strategies and applying a healthy dose of tech. - Tricks of the Marketing Trade
Seven habits of highly effective digital marketers. - This Year’s Digital Hot List Winners
Instagram, Netflix, TMZ lead 2014’s tech roster. - The Spotify of Magazines Just Raised $50 Million
Investment firm KKR has invested $50 million in Next Issue, which is a joint venture between publishers Conde Nast, Hearst, Meredith, News Corp. and Time Inc. - Platform Or Publisher?
Whatever you call it, It’s the Future of Media. - Newspaper Guild Takes Time to Task
The Newspaper Guild huddled with staffers at Time Inc. on Thursday in the wake of the company’s decision to unilaterally impose the “last, best and final offer” contact on about 200 workers.
The Media Minute – 2 December 2014
- The Global Tablet Market is Slowing Down
It’s been clear for a while that iPads and other tablets follow a much longer upgrade cycle than smartphones. A new report from IDC backs up this anecdotal trend with sales estimates. - Adobe Makes Dramatic Change to iOS App Publishing Program
Adobe has been running a fairly popular service for the last few years that has been marketed towards independent authors, businesses and design studios to create enhanced eBook apps for iOS. - The Mistakes Publishers Make with Mobile Apps
Of course, that’s not the case, but such alarmist headlines point to how apps are pulling ahead of the mobile Web. - Content Discovery: Quality Vs. Quantity
As time spent gains ground on page views as the universal metric for engagement, publishers are trying to figure out the best ways to keep readers on their sites. - Newspapers See New Peak in Digital Audience
U.S. newspapers’ digital audience has hit a new peak, according to data being touted today by the Newspaper Association of America. - Why Google is Taking Another Shot at Helping Readers Pay for News
Google wants to be the wallet you use to pay for news. - Why Publishers are Struggling with Private Marketplaces
Private marketplaces arose in response to the concerns publishers have had about offering their inventory on open exchanges. - Media Ad Sales: Mastering Social Media
Attention Media Ad Sales Reps–If you have not totally immersed yourself in learning how to use social media to your advantage, you are missing out on a big opportunity. - 6 Deep Link Tactics to Drive Traffic to Mobile Apps
Many publishers have developed mobile apps that deliver a better user experience than their mobile Web sites.
The Media Minute – 25 November 2014
- The Evolution from Digital to Print?
Airbnb’s release of a new glossy magazine has more digital marketers taking a closer look at conventional print. - Changes at FT to Promote Thinking ‘In Digital Terms’
The Financial Times is planning “big changes” in the newsroom for 2015 as its journalists “increasingly think in digital terms rather than putting a print product first”, said editor Lionel Barber. - How do You Make a Small Fortune in the Newspaper Business?
According to an SEC filing, when Tribune Publishing picked up those 38 Sun-Times suburban properties late last month, they paid $23.5 million for the privilege. - The NY Times Runs its First Print Native Ad
The New York Times has been producing increasingly elaborate native ads online, and now it has gone a step further by extending the format to print for the first time. - What’s the Magazine Industry’s Brand Identity?
Brands and branding are funny things. They go back further than you might think, but have different meanings to us in media today than originally intended. - What if Facebook Stopped Sharing Publishers’ Content?
In the journalism and the content industries, changes are swift and sweeping. This year we’ve witnessed the emergence of a new and exciting generation of digital, social publishers. - Regional Publishers Should Offer ‘Ad Services’ To Businesses
The recent news that newspaper ad revenue had returned to growth was greeted with much optimism by UK publishers but it also came attached with a health warning, especially for regional publishers. - Google to Help Publishers Make Money by Blocking Ads
People will pay $1-$3 per month, with a cut to participating sites like Mashable. - PPA Digital Awards 2014 – Winners Announced
The winners of the 2014 PPA Digital Awards have been unveiled, highlighting some of the best digital talent in magazine media.
The Media Minute – 18 November 2014
- Three Magazine Publishers Winning at Instagram
Instagram as a platform may not be the biggest traffic driver, but magazine publishers are finding unique ways of using it to push their brands. - Yahoo Launches DIY Digital Magazine
Yahoo has been totally revising the way they show digital content on some of their biggest properties. - News UK Finds Tablet Ads as Memorable as Print
The content and advertising in tablet editions of newspapers are processed by readers in a way far closer to the print experience than previously thought, according to the results of a neuroscience study led by News UK. - The Guardian is Being Swamped with ‘Dark Traffic’ and No One Knows Where it’s Coming From
Normally, web publishers can “see” where their readers come from. - The 10 Latest and Greatest Social Media Strategies to Boost Your Results and Save You Time
There’s no shortage of intriguing new social media strategies. - Pinterest Media Partnerships Exec Talks Stats, Updates and Priorities
Pinterest has captured the fancy not only of skiers, gourmet cooks and brides-to-be, but also media executives thanks to its high referral traffic. - Publishers Sell Sponsored Content Made for Instagram, Snapchat
Wired Taps Instagram Celebs for Campaign. - Facebook Courts Publishers in Looming YouTube Battle
Facebook wants to compete with YouTube in video, so it’s asking for a little help from its media company friends — and even a few YouTube stars. - Tuesday Column: News Media Distribution – The Fall of Brands and Rise of Social
According to the latest digital news report published by the Reuters Institute, at the beginning of 2014 about 50% of readers still accessed news via individual brands.
The Media Minute – 11 November 2014
- How One Publisher is Taming the World of Messaging Apps
Many publishers focus their social media efforts on Facebook and Twitter, and maybe even Instagram and Pinterest. But few pay much attention to the exploding world of messaging apps like Whatsapp. - Some B2B Publishers Prioritizing Desktop Over Mobile
A funny thing happened when creating a quick study of TNM’s recent web traffic: desktop readers surged versus mobile. - 4 Easy Tips for Getting Great Ad Sales Testimonials
When talking to ad sales prospects who don’t know your niche magazine, do they trust their fellow vendors’ opinions about your product more than yours? - Hearst Approach to Mobile and Video
Chief digital officer Gary Ellis’s approach to digital, mobile and video in the international arena. - 4 Publisher Approaches to the Daily Newsletter
With email newsletters, what’s old is new again. - NYT Woos School Kids with Digital Editions
Kids may not have much use for printed newspapers in this era, but for newspapers to survive, they must convince young people of their importance in digital form. - Axel Springer Caves into Google News
Publishers worldwide have been complaining about Google News since its launch. - The Many Different Ways Publishers Define ‘Clickbait’
Clickbait for publishers is a bit like some people’s definitions of pornography: It’s hard to define, but people know it when they see it. - Is Your Company’s Digital Transformation Really Happening?
CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear understanding of what this means and/or have mapped the digital customer journey.
The Media Minute – 4 November 2014
- How to Use Pinterest for Videos, Slideshares and Podcasts
Would you like to share other content to grow your Pinterest followers and other social networks? - Latest U.S. Newspaper Circulation Report Shows Solid Growth for Many Newspapers for Digital, Even as Print Continues to Fall
The glass continues to be half-full for U.S. newspapers as many daily newspapers, including The New York Times, were able to report higher audience numbers today in the Alliance of Audited Media’s (AAM) latest Snapshot Report. - How One Publisher is Taming the World of Messaging Apps
Many publishers focus their social media efforts on Facebook and Twitter, and maybe even Instagram and Pinterest. - What Publishers Really Think About Time Spent
Time-based metrics are used by almost every leading publisher to measure themselves, but there’s been hesitancy to transact on the basis of numbers like time spent and ad exposure time. - An Engaging Proposal
Audience engagement is a term frequently bantered about in publishing-industry circles—so much so that perhaps it has become a bit diluted. - The Publishers That Put Their Content Directly on Social Platforms
Publishers love social networks for the traffic they send, but the question remains if that inevitably leads them to need to publish directly on those platforms — with the squeamish consequences that could entail. - So What Happens When They Indeed Succeed, and in a Really Big Way?
News Corp’s recent acquisition of Move Inc is yet another example of how legacy media companies are willing to make big bets to diversify their revenue streams and leverage their existing content. - The Guardian Unveils Newly Redesigned Theguardian.Com to US Readers
Guardian News & Media yesterday launched its newly redesigned website, theguardian.com, to its entire US audience. - Mass Market Paperback: Not Dead Yet
Though sales are down, the format still has a role in the industry.
The Media Minute – 28 October 2014
- Marketers Talk Mobile First at Media Tech Summit
On average, people have 30 apps on their phones. - New York Times Bets the Future of News is Not Paywalls
The New York Times is betting the future of newspapers is not paywalls or digital subscriptions, but charging on a per article basis. - U.S. Newspapers Make $40 Billion Less From Ads Today than in 2000
The economic devastation would be difficult to exaggerate. - German Publishers Capitulate and Let Google Post News Snippets — For Now
German publishers said they are bowing to Google’s market power, and will allow the search engine powerhouse to show news snippets in search results free of charge, at least for the time being. - Using the iTunes Newsstand to Promote Digital Subscriptions
There has been a quiet suggestion in recent weeks that the iTunes Newsstand is somehow letting publishers down. - Why Publishers are Flocking to Explainer Videos
The world is complicated, and it’s increasingly being explained in video clips. - Canadian Publisher on Brink of Big Deal Reports Fall in Advertising Revenues
Canada’s troubled newspaper publisher, Postmedia Network, reported another set of bad numbers last week. - Three Reasons Why Media Should Invest in Classifieds
News Corp’s recent acquisition of Move Inc is yet another example of how legacy media companies are willing to make big bets to diversify their revenue streams and leverage their existing content. - Publishers Cool on Outsourcing Community to Facebook
Publishers today are at the mercy of the big social networks. The likes of Facebook and Twitter have not only dominated publishers’ referral traffic, but they’ve also taken over their communities.
The Media Minute – 21 October 2014
- Building A Better E-Newsletter
7 sensational tips to build an even better e-newsletter. - California Sunday Magazine Has A Solution For How To Find Readers: Pay Newspapers For Them
Across the state, 400,000 demographically appealing readers have been selected to receive a magazine trying to find a new model for sustainable, high-quality regional journalism. - Yahoo, AOL And Doubleclick Join Microsoft In Being Issued Brand Safety Seals To Reduce Online Ad Misplacement
Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. - Pageviews Aren’t Perfect, But Ad Buyers See Flaws In Attention Measures
Publishers are selling attention, but are advertisers buying? Turns out even those who support the use of attention minutes see limitations on its adoption. - How Are Publishers Getting Programmatic Wrong?
For publishers, having a programmatic sales strategy is no longer a question of whether it’s something they should do but how they should go about it. - Don’t Start An Email War With Your Advertisers
Email is a part of daily business communication—but it doesn’t have to be a tool for destruction. - Why Growth Is Killing Digital Agencies
The brave new world of digital is prompting agencies to be more things to clients. - Breaking Up The Pledge Drive: Boston’s WBUR Wants To Build A New Model For Public Media Funding
The station is putting together a team for BizLab, a project that will work outside of day-to-day operations to transform the public radio revenue strategy for digital. - Youtube Content Creator Channels Help Marketers Get In On The Right Action
US YouTube revenues to rise 39.2% this year to $1.13 billion.
The Media Minute – 14 October 2014
- Should Publishers Take Down Controversial Posts?
To unpublish — or not to unpublish. That’s the question for publishers that really step in it with regrettable content that sets off the Social Media Outrage Industrial Complex. - Guardian Forms New Editorial Teams To Enhance Digital Output
The Guardian is reorganizing parts of its newsroom to better serve its digital audience. - Mobile Continues To Drive Opportunity And Challenges For Publishers As Cross Platform Thrives
The Association of Online Publishers’ sixth Content and Trends Census reveals shifting focus as brands move to embrace new technology and concepts. - Apple And Google Named World’s Most Valuable Brands At $100bn A Piece
Brand consultancy, Interbrand, has published its latest run through of the world’s 100 brands, topped this year by Apple and Google which were valued at $118.9bn and $107.43bn respectively. - Planning Your Next Ad Strategy
In the face of declining print advertising revenues and a newspaper industry that, on the surface, seems stuck in a discombobulated state of flux—what to do about mobile? Is print dead, or isn’t it? - Avoid These 5 Sales Mistakes To Become A Sales Superstar!
As November approaches, most advertisers have finished their 2015 planning and budgeting. - The 10% Digital-To-Print Rule: Magazine Publishers Attempt To Understand What Success With Digital Magazines Looks Like
There is an ongoing debate concerning what exactly a digital-only publisher should expect in sales when they decide to launch their first publication. - The Huffington Post Offers Agencies Content Lessons
In a deal with Leo Burnett, The Huffington Post will help the creative agency create content for clients, going so far as to embed one or two employees at Leo Burnett’s Chicago offices. - Newsosaur: Mobile News Consumption Hits The Tipping Point
The proportion of mobile visits at digital newspaper sites has doubled in the last two years to the point that half the visitors at some publications today are arriving via smartphone or tablet.