- Being Digital Can’t Save Every Ad
Mobile and video most likely to be around in next 10 years. - Google’s Newsstand Move May Force The Hand Of Apple, Leading To More Aggregated Content Apps
The lack of progress in improving the Newsstand, combined with the news of the acquisition of a platform, has some wondering if Apple plans on introducing their own app that aggregates content and improves the reading experience of digital editions. - New York Times Slashes 100 Jobs Due To The Floundering Of Their Apps
The New York Times is sacking 100 positions in the news room due to the tepid customer response to all of the new apps the Times has released. - Why Magazines Are Media Conversation Catalysts
Social media and magazines have a natural affinity: both are about communities, says Guy Consterdine, FIPP’s Research Consultant, showing evidence from Femina Group in Indonesia, MediaVest and Experian in the US, OPPA in Belgium and IPA in the UK among others. - How Facebook Plans To Control Digital Advertising
Facebook is trying to take cross-platform advertising to uncharted territory with a complete revision and relaunch of its Atlas ad serving platform. - Publishers Using Games To Draw Readers To News
And now, for their next reader-engagement trick, publishers are taking a few lessons from your PlayStation. - Jeff Bezos And The Post Don’t Know The Future Of Media, But Are Preparing For It Anyway
When Amazon CEO Jeff Bezos bought The Washington Post just more than a year ago, expectations of a digital renaissance for the paper became assumptions. - Autoplay Video Ads Come To Articles
As display ad prices continue to sink, publishers are turning to video to pick up the slack, even within articles. - Quebecor Sells 175 Sun Media Newspapers And Websites To Postmedia
Quebecor has agreed to sell all 175 English-language newspapers it owns under the Sun Media banner to Postmedia, the owner of the National Post and others, for $316 million.
The Media Minute – 30 September 2014
- Niche Publishers — Time To Think BIG!
So you publish a niche magazine. What is your larger plan for your business? - How Facebook Is Courting Publishers
Over the past year, Facebook has for many publishers supplanted Google as the most important driver of referral traffic. - New Milestone For Internet Advertising
Revenue will surpass combined total for magazines and newspapers. - New Look At Newsprint At World Printers Forum In Amsterdam
Just in time for the inaugural World Printers Forum conference, the World Association of Newspapers and News Publishers (WAN-IFRA) has released a new report on newsprint waste management that is designed to produce savings for newspaper companies and printers and help the environment as well. - Open To Hackers? Partners Can Be A Publisher’s Weakest Link
A recent spate of hacker attacks on publishers is raising questions about potential third-party security holes that leave web sites vulnerable to breaches. - Apple Acquires The Digital Magazine Publishing Platform PRSS
One digital publishing platform you won’t find in our new Guide to Digital Publishing Platforms is PRSS, now we know why: Apple has bought the platform according to the Dutch website iCulture. - How Technology Is Changing Marketing
A transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops. - 5 Ways Publishers Can Optimize Their Native
The barriers between content producers and advertisers are dissolving. Content marketing — the use of owned, value-driven and brand-aligned content to drive consumer behavior – is connecting the two disciplines and is becoming a significant part of the media mix. - Report From Distripress: Print Distributors’ Participate In Digital Distribution
U.S. newsstand distributors, unlike our printers and subscription agencies, have very little to do with the ongoing transition of publishers to a primarily digital environment.
The Media Minute – 23 September 2014
- What To Do If You Don’t Have Huge Web Traffic Numbers?
Here are 5 quick tips to help you sell advertising when your website traffic stats are not so compelling. - Stay Positive: Why Publishers Are Chasing Good News
The old line that “If it bleeds, it leads” might have helped publishers sell newspapers, but it’s not making it easier for them to grow their digital audiences. - Amazon Rolls Out New And Upgraded Tablets And E-Readers
Amazon has introduced an upgraded suite of tablets that includes an enhanced 8.9-inch Kindle HDX ($379), a new tablet designed for children ($149), and a new Kindle HD tablet ($100). - Mythbusters: Digital Media’s Biggest Misconceptions
Hundreds of digital media pioneers and thought leaders are gathered in Key Biscayne, Florida, for the Digiday Publishing Summit this week to discuss trends in the evolving publishing landscape. - Making Money The Mobile Way
No matter where you go, people are constantly using their smartphones and tablets. - 5 Unique Ways To Evaluate And Optimize Your Best Social Media Content
We share, share, share to social media. How can we tell what works? - A Publisher’s Wish List For Any New iPad Models Starts With Greater Storage Capacity
Conversations with publishers and developers usually surround software and retail outlets, hardware is generally something reserved for the tech sites. - Economist: We’re Selling Views, Not CPMS
The Economist is taking a new approach to how it measures and sells digital advertising. - Why Publishers Want Attention To Replace The Impression
Publishers have long lamented being held to ad success standards that don’t correlate to quality. - Is Your Digital Marketing Strategy Reaching Millennials?
That’s a pretty vague definition for a whole bunch of people who are avid online consumers. So how do niche publishers (and their advertisers) best market to Millennials?
The Media Minute – 16 September 2014
- It’s “Controlled Panic Time” For Ad Salespeople!
It’s mid-September—such a beautiful time of the year. - Digital Ad Spend Will Surpass TV By 2017
Global Digital advertising expenditures will surpass TV spending by 2017 — and the phenomenon is already occurring in some of the world’s largest ad markets.
- Paid Digital Content: The Journey Continues
An update on the rapidly evolving paid-content situation.
- INMA Releases Programmatic Advertising Report
A new report from the International News Media Association (INMA) demonstrates how media companies can capitalise on programmatic buying in the fast-evolving sales of digital advertising.
- 5 Mistakes Publishers Make With Their Data
What do most people think of when they think of analytics? Metrics and measurement, mostly.
- New Anti-Spam Law Throws Canadian Publishers Into A Tailspin
This summer, Canadians were inundated with emails requesting us to opt-in to email lists.
- Majority Of Marketers Say ‘More’ To Brand Awareness Efforts
Nearly 56% of marketing professionals worldwide plan to up brand awareness spending
- Report Predicts Newspaper Revenue Growth In 2015 – But Not In The UK
The revenue decline for the newspaper industry will end next year, according to the latest global entertainment and media outlook report by PricewaterhouseCooper (PwC).
- Publishers Plead With Twitchy Social Visitors To Stay
The challenge for publishers has long been getting people to visit, but getting them to stick around is now just as important.
The Media Minute – 9 September 2014
- How Publishers Are Solving The Native-At-Scale Problem
Publishers are betting big on so-called native ads, but scaling it is among the chief challenges getting it to catch on with advertisers. - 3 Factors That Will Lead To Digital’s Eclipse Of Print
There is an odd form of delusion in the publishing world, characterized by a resistance to reason in the face of actual facts. - Most Advertisers Unhappy With Programmatic Trading
Almost 80 per cent of advertisers are unhappy with programmatic trading due to lack of transparency. - Don’t Forget The “Second Sale”… Advertiser Retention!
Are your existing advertisers lining up to renew? Does your organization have a solid advertiser retention plan in place? - ‘The Origin Of The Pageview’ And 5 Ways Newsrooms Use Data Now
“Chasing pageviews,” has become shorthand for everything that’s wrong with the digital publishing industry. - Apple iPhone Events: Not Always Dramatic, But Sometimes A Big Deal For Digital Publishers
Tomorrow’s iPhone event promises much more than just new versions of Apple’s smartphone, it will probably also include a preview of the iWatch, as well as a release date for iOS 8. - Twitter Moves Into E-Commerce With ‘Buy’ Button On Promoted Tweets
Twitter Moves Into E-Commerce With ‘Buy’ Button On Promoted Tweets. - Marketers And Agency Leaders Talk About Their Biggest Media Challenges
Media fragmentation and understanding the complex consumer journey are among the biggest challenges facing marketers and media planners today. - Op-Ed: Are Digital Editions Already Dead?
You might be able to hide the rot for a while by going into new markets like China, but that’s not much better than putting your fingers in your ears and going “la la la”.
The Media Minute – 2 September 2014
- Apple To Release Biggest-Ever iPad
Apple is boosting the screen sizes on its most popular gadgets, with the largest-ever iPad going into production early next year, according to reports. - Digital Magazine Media Breaks Bad: Niche Digital Conference Blows It Up!
Okay, we’ve all enjoyed our summer and now is the time to get busy for 2015. - Publishing Pay Rose 2.8% In 2013
The average pay raise for publishing employees in 2013 was 2.8%, according to PW’s just-concluded salary survey. - Regional Newspapers Enjoying Online Boom
Regional newspapers have enjoyed a boom in online readership in the last six months. - How To Prepare Your CRM System For A World Of Smart Devices
GE’s newly introduced free-standing Profile Series gas and electric range is so tuned in to consumers’ needs, you almost start to think of it as a friend, not an appliance. - How Mobile Marketplaces Are Creating A Million New U.S. Jobs
Online marketplaces such as Uber and Instacart are rapidly transforming the way people get what they want. - Mobile Startup Offers Magazine Subscriptions Via Text Message
AdAge reports that Boku, a mobile payments company that works with Facebook and Sony, thinks text messaging can help magazine publishers boost their subscription revenue. - Fresh Crop Of Magazine Launches Points To An Evolving Industry
Six newly-launched and re-launched titles emphasize quality content and design. - 5 Charts Describe The Digital State Of Fashion Magazines
Vogue relaunched its website yesterday. And while this is the biggest effort to date by Vogue to translate its lush print experience to the fast-moving pace of the Web, it still has a long way to go in catching up to fashion upstarts that were way ahead in amassing online audiences.
The Media Minute – 26 August 2014
- Let’s Pump Up Your Ad Sales Team!!!
It’s NOT so easy after you’ve had your 10th “no” of the day or the millionth (or feeling like that) unreturned email. - How ‘Viewability’ Can Save Display Advertising
Display ad bashing is in vogue, but writers who whip up lists of “fascinating”, “mind blowing” or “horrifying” banner ad statistics are looking at the wrong metrics. - Digital Publishing: Aiming For ‘Engaged Time’
Engagement is nothing new for journalists. - Open Journalism Also Means Opening Up Your Data, So Others Can Use And Improve It
The term “open journalism,” which has become a core principle of digital media for forward-thinking outlets such as The Guardian newspaper in Britain, is often used to mean journalism that engages with its audience. - Publishers: Ditch Your Apps; Focus On Mobile Web
Publishers know they must grapple with media consumption shifting to mobile devices. - Only 2% Would Pay For An Advert-Free Internet
A new study from Ebuzzing has shown that an advert-free internet would cost around £140 per year. - The Essential Guide To Making Your Marketing Go Viral
There seems to be an idea floating around the marketing industry that viral marketing also means free marketing. - Publishers: ‘Look Beyond Native Advertising To Native Advocacy’
When it comes to advocacy, it’s all about the ask. - In A Single Copy World, Newspaper Executives Appear To Be Deemphasizing Single Copy Sales
The paid subscription, whether in print or online or on tablets, appears to be where newspaper executives are concentrating their efforts.
The Media Minute – 19 August 2014
- Transforming Classified Ads
U.S. newspapers haven’t entirely written off classified. - What Breaking News Reveals About Your Newsroom Culture
Breaking news reveals the true character of a newsroom’s culture and quality. - The Programmatic Advertising Report: Mobile, Video, And Real-Time Bidding Will Catapult Programmatic Ad Spend
A new report finds that real-time bidding will account for over $18.2 billion in US digital ad revenues in 2018. - Facebook Outperforming In Terms Of Referral Traffic
Publisher Steve Katz says big traffic days tend to raise the baseline for average monthly views. - Hot Topics In Ad Sales To Perk Up Your Week
Still going through your emails from last week, looking at the time and wondering what the heck you’re going to say in the weekly sales meeting? - Social Media Marketing Trends To Watch In Publishing
What’s new in social media marketing strategy? - Digital Magazine Publishers Experiment To Attract New Readers
The Apple Newsstand is a tough place to find success; with the launch of more and more digital publications, it becomes harder for titles to find an audience. - Recycle, Reuse … Re-Publish? Publishers Make What’s Old New Again
Who says originality matters? - How News Apps On Smartphones Could Be Amazing In The Future
A mobile news app has simple goals: Capture and retain reader attention, and repeat the process, several times a day.
The Media Minute – 12 August 2014
- Fan The Flames Of Competition For Ad Sales Success
It is a very common practice in ad sales to look to your competitors for new sales leads. - A Think And Do Experience. Meet The Speakers Of The ACT 5 Experience
The Magazine Innovation Center in Oxford, the Amplify, Clarify and Testify (ACT) Experience. - Celebrity Magazine Sales Plummet On Newsstands
Celebrity magazines used to be the impulse purchase at the airport or the supermarket checkout line. But those impulses are apparently being resisted. - Publishers Try New Tactic: Fewer Ads At Higher Prices
With recent redesigns, several publishers have trimmed the ad inventory on their sites. - Enter Niche EventFest Contest to Win a Full Conference Pass!
Contest ends at 5 pm EDT today! Enter to win a full conference pass to all sessions at Nov 3-5 Niche EventFest in New Orleans. For more info visit:www.NicheEventFest.com - Why Article Pages Are Going Big On Photos
Publishers are choosing to shove content farther down the page in favor of huge images. - 5 Charts That Explain Gannett’s Newspaper Spinoff
With today’s news that Gannett would separate its print and TV businesses, the media giant is becoming the latest major diversified media company after the likes of News Corp. - Google News Opens Publisher Center
Google News just unveiled a publisher center that could have a significant impact for sites that depend on referrals from the news discovery portal. - Transforming Classified Ads
Some papers are tackling classifieds in new and different ways to regain some footing in a market that has been largely gutted by dominant online players. - The New York Times Explores Cheaper Digital Subscriptions
The New York Times is considering a cheaper version of its digital subscription as it continues to look for ways to get more revenue out of consumers.
The Media Minute – 5 August 2014
- Listen Up, Advertisers: Digital Ads In Tablet Magazines Are As Engaging And Effective As In Print Magazines
Advertising is one of print magazine’s brightest spots, what makes magazines different than any other medium out there. - Big Brands Are Driving Facebook And Twitter’s Mobile Ad Explosion
Twitter and Facebook are killing it with mobile ad sales right now. - Hearst’s Interesting New Approach To Advertising
Hearst Magazines President David Carey and Marketing President Michael Clinton discuss increasing advertising revenue, print innovation and investing in digital. They speak on “Market Makers.” - Five Content Marketing Lessons You Can Learn From Magazines
Approaching content with a magazine mindset gets you on your audience’s radar. - 7 Must-Have Networking Apps To Boost Your Social Media Marketing
Do you want to build strong relationships around your brand? - Digital Publishers Looking To Print Magazines
There’s a lot of positive talk about magazines these days — but, interestingly, it’s coming from the digital likes of Yahoo, Say Media and Flipboard. - Publishers Still Waiting For The Tablet Revolution
Many in the media business thought that the end of the paper world as we knew it was near. - Publishers’ Updated Mobile App Strategy: Curation And Creation
Publishers are starting to realize that when it comes to mobile, giving users the best value means a mix of original content and aggregated fare. - Look Ahead: Take A Peek
Publishers now have a simple way for their print readers to find and share articles online.