A forum for the print and
digital publishing industries
- Eco-friendly magazine won’t be killing trees anymore
Rodale’s Organic Life won’t be contributing to the compost heap any longer. The eco-friendly lifestyle magazine said Friday its February/March issue will be its last in print as it switches to an all-digital format.
- Publishers Use Instant Articles Bundle For Daily Must-Reads
Publishers are using Facebook’s latest Instant Articles update, which lets publishers post multiple articles within one post, to publish regular editions of must-read content straight to the platform.
- More 2017 Predictions From Some Of Publishing’s Leading Lights
At the beginning of 2017 we asked a number of opinion formers on the supply-side of the industry for their views on the upcoming year. A few of these have come in, so without further ado…..
- Agency Buys Publisher: Turnabout Or Latest Trend?
Publishers like Vice and The New York Times have increasingly encroached on agencies’ advertising and custom content businesses, but VaynerMedia did the reverse last week with its purchase of PureWow.
- Brand Identity Is The Key For Magazines
While visiting Los Angeles, British tourists Harvey Marcus and Cassie Steer stopped by a nearby newsstand. After scanning the hundreds of titles, Marcus, with a shrug, said he probably wouldn’t buy one.
- Will Publishers Pay For The USPS’s FSS Fiasco?
More than seven years after it began rolling out, the billion-dollar system that was supposed to revolutionize how publications and other flat mail are handled is still making the U.S. Postal Service less, not more, efficient.
- How Publishers Squeeze New Traffic Out Of Their Old Content
A couple years ago, publishers decided they had to start wringing more money out of their old content. Today, some of them are practically selling the photos that hang on their office walls, but the fruits of these labors are sprouting.
- Fashion Magazines Grapple With How To Cover Pre-Fall Collections
Pre-fall fashion collections may be important for retailers and designers alike, but for those in the fashion media, covering the season has become a point of contention.
- Relevant, Vibrant & Still The Largest Circulation Magazine In The Country With Over 37 Million Readers
AARP The Magazine is a mass-circulated publication that makes no apologies for its print prowess and passionate nature regarding ink on paper.