A forum for the print and
digital publishing industries
- Finding Your Place On The Print-To-Digital Spectrum
Over the past couple of years, the state of print and digital distribution has felt very similar to a busy cloverleaf highway intersection, with eight lanes speeding in every direction.
- Fortune Is Growing In Video And Print
Fortune is growing in two places. One — video — you might expect. The other — print — you might not. Year-over-year the business publication, which was launched in 1929 by Henry Luce…
- How Instagram’s “Shop Now” Button Is Shaking Up Publishers’ Social Commerce Strategies
There seems to be a misconception these days that brands can slap a “Shop Now” button onto an Instagram post and instantaneously produce significant revenue.
- Future Publishing Doubled Commerce Transactions To Top 1 Million Using Search Data
Magazine publisher Future, with a portfolio of 50 brands spanning consumer electronics, music, and photography…
- Facebook Is Giving Publishers New Ways To Reach Audiences On Instant Articles
- Facebook announced Friday a few new ways that publishers can reach out to audiences directly through Instant Articles. Josh Roberts, a project manager at Facebook, wrote about the new features in a blog post.
- How New York Magazine Is Growing Commerce Revenue
New York magazine has been giving its print subscribers shopping recommendations for five decades. But when it turned the print feature into a digital e-commerce brand last year, it had to start from scratch.
- The Day Magazines Paid For “User-Generated Content”
Magazines have been valuing their readers and their ideas for years, even before This Old House magazine became “Your Old House” for an issue a few years ago, allowing its readers to have free rein with the content.
- Inside The Economist’s Plan To Conquer America
Running a profitable, mass-market magazine whose revenue is overwhelmingly driven by print advertising is—to put things mildly—a much riskier proposition in 2017…
- Monocle Magazine Celebrates Its 10th Anniversary
Tyler Brûlé certainly gets around. In the Editor’s Letter for the April issue of Monocle magazine, he starts off from the POV of Mohawk, a store in the Silverlake district of Los Angeles.