A forum for the print and
digital publishing industries
- Publishers Need To Focus On Magazines Rather Than Websites To Improve Sales
Hedges was speaking at this week’s PPA Festival in London and noted how his title has posted eight successive annual ABC increases since he took over as editor in 2006.
- Time Out Launches Free Print Edition In Austin
If you find yourself walking around South Congress looking for something to do, you’re in luck. The first quarterly print issue of Time Out Austin came…
- Time Inc. To Sell Assets Amid Push To Move Beyond Magazines
Time Inc. is planning to sell some magazines or other properties as the struggling publisher tries to push ahead with a digital strategy and move past months of talks with potential acquirers.
- The Economist Aims To Attract More US Readers With NY #Feedingthefuture Campaign
For its first project since launching in the US, real world marketing agency Sense is working with the iconic business title The Economist on its #feedingthefuture campaign, aimed at highlighting the impact of food waste on the environment.
- The Rise Of Transparent Digital Ad Buying
As marketers push for greater transparency in how the murky world of digital ad buying works, agencies are rethinking their approach. For the past several years…
- Publishers Are Using Facebook Video To Drive Commerce Revenue
Facebook video has been tough for many publishers to monetize. But a growing number of them are using it to drive commerce. Last month, Business Insider’s commerce team…
- Launching A Magazine: What To Bring To The Table…Linda Ruth Reporting
“Demographics are evil,” said Bryan Welch, the founder of B the Change Media, speaking before an enrapt audience at the Magazine Innovation Center’s Act 7 in Mississippi last week.
- Audience Disruption? Use It To Create Revenue!
Online access, e-commerce, Google, Facebook, Pinterest, oh my! Advances in the digital space have profoundly changed B2C media forever. Readers can now instantly search, receive content, and talk with advertisers directly online.
- Despite Challenges, Native Ad & Header Bidding Opportunities Are On The Rise
Last year was a good year for digital publishers. Although overall advertising growth slowed overall, according to eMarketer, digital advertising grew more than 15% and almost cleared $70 billion. And, by 2020, digital spend is expected to reach $100 billion.