A forum for the print and
digital publishing industries
- How E-Commerce Is Providing A New Revenue Source For Specialist Magazines
In the ongoing struggle to effectively monetise digital content, some magazine publishers have turned to online marketplaces as a source of new, higher-margin revenue.
- Review Of Appnexus’ Publisher Summit
With a staggering 92% of publishers in Europe participating in programmatic, according to the IAB, it’s clear that we’re now well past the tipping point – a reflection of how important ad technology has become for publishers.
- How To Make The Marriage Between Publishers And Facebook Work
Back in May, the satirical website The Onion published a story that cuts to the heart of Facebook’s complicated relationship with media organizations.
- Economist Profits Up To £61m As Paid Subscriptions Offset 18% Print Ad Fall
The Economist grew profits to more than £60m last year overcoming an 18% fall in print ad revenues by focusing on pushing its premium print and digital subscription packages to readers.
- Sponsored Content Programs + Your Magazine Readers = Sales Success!
We recently interviewed Ryan Dohrn, Founder and CEO of 360 Ad Sales, on ways publishers can help their advertisers position themselves through compelling content in both print and digital.
- UK Publishers Hope To Capitalize On Brexit By Offering New Print Products
In the afrermath of Brexit, publishers are capitalizing on the heightened public interest and a desire for trusted journalism, by testing the appetite for new products.
- The Virtual Reality Frontier: How Publishers Are Testing (& Monetizing) Vr
At the end of 2015 virtual reality made international headlines with the first large-scale commercial release of VR headsets.
- The Anti-Ad Block Ads: How Publishers Can Be More Persuasive With Their Pop-Ups
From begging to berating, The Drum reviews the pop-up approaches of publishers looking to convince readers to switch off their ad blockers.
- Reuters Printing Special Edition Magazine For National Conventions
From Facebook Live to short e-newsletters to Snapchat and VR, media companies seem to constantly be looking for the next best thing to get their content out there and engage audiences.