A forum for the print and
digital publishing industries
- How Publishers Wring New Value From Old Content
Creating original editorial content is expensive. That’s why modern publishing is as much an exercise in dusting off and repurposing old content as it is creating fresh posts.
- Hearst Tightens Budgets As Advertisers Pullback
The magazine industry continues to reel as traditional advertisers cut their print budgets and consumers spend less on subscriptions and at the newsstand.
- How The Atlantic Is Bringing Its ‘Real-Time Magazine’ Approach To Political Coverage
Debate nights are by now a familiar ritual for political journalists at The Atlantic. As the network lights come up in an auditorium somewhere in America, the magazine’s campaign corps begins typing away.
- Aop Unveils Winners Of The Digital Publishing Awards 2016
The Association of Online Publishers (AOP) revealed the winners of its esteemed Digital Publishing Awards at an exclusive ceremony last night hosted by comedian, writer, presenter and actress, Katherine Ryan.
- 3 Ways Publishers Should Share Data With Advertisers
Today data insights are a necessity for advertisers. They’ve come to expect data at every stage of the sale. Whether publishers are demonstrating the value of a particular solution pre-sale, or sharing the results of campaigns post-sale, data is an integral part of the sales conversation.
- What’s Hot In Niche Media This Week!
Too hot to move, stats too hot to ignore, scorched by real influence, fake reality and much, much more. Here’s the latest hot, hot July news in niche media: (Did we mention it’s hot?)
- The Sun Launches What It Claims Will Be Uk’s Biggest Circulation Film Magazine
Popcorn, a 28-page monthly publication, will feature in the Saturday edition of the newspaper starting from 16 July.
- Magazine Publishers Begin To Embrace Virtual Reality
If you want to know why magazine brands are investing in virtual reality, just look at the numbers. NYTVR, the virtual reality app launched by The New York Times Magazine last November, has an average of 6.5 minutes of audience engagement per session.
- Digital Magazines And The Search For Inspiration
Incredibly, 2016 marks ten years since the launch of Monkey magazine, heralded in its time as the World’s first truly interactive digital magazine.