A forum for the print and
digital publishing industries
- How Sponsored Content Is Becoming King In A Facebook World
For some publishers unsettled by a fast-changing online advertising business, sponsored content has provided much-needed relief.
- So Many Smart Reasons To Attend The 2016 Niche Digital Conference!
YOU need to get yourself out of your office and learn from industry experts about what’s working, what’s not and what’s cutting edge—in order to thrive in niche publishing. No excuses.
- How Meredith’s Magazines Are Shifting To Video
Meredith, parent of Martha Stewart Living, Better Homes and Gardens and 16 other food, parenting and lifestyle titles, is no different in emphasizing the shift to video .
- Magazine Publishers Earning More Selling Access To Their Archives Than From Apple Itunes Store
According to digital magazine specialist Exact Editions, sales of archive subscriptions are a growing source of revenue for magazine publishers.
- Meredith To Partner With “Fixer Upper” Stars On New Lifestyle Mag
Joanna and Chip Gaines, of HGTV’s Fixer Upper fame, are known for entering dilapidated relics of the past and restoring them to their former glory. Now, they’re taking their talents to the newsstand.
- Why Bauer Media Still Believes In The Newsstand
It’s no secret that the newsstand is not the revenue driver it once was for magazines. However, that hasn’t been the case for Bauer Media, a company that places heavy emphasis in that space with a portfolio that includes In Touch, Woman’s World and Closer.
- How Publishers Are Using Machine Learning To Improve Content Creation & Advertising
Machine learning, a type of artificial intelligence that allows computers to learn without being programmed, may seem like a technology pulled off the set of Star Trek, but it’s actually being used in a variety of industries.
- Time Inc. Shakeup Continues, Magazines Grouped Into 4 Editorial Divisions
Big changes in the corporate org chart announced two weeks ago were just the preamble to a wider executive shakeup at Time Inc.
- Twitter’s User Base To Grow By Double Digits This Year.
With the company reporting earnings next week, all eyes are on Twitter’s ability to grow its user base, a necessary prerequisite to growing revenues at the social network.