A forum for the print and
digital publishing industries
- Seven Magazine Pro’s Share Their “Best Mistakes”
If you run a google search for “quotes about failure,” you come up with a really robust list of results. It’s almost a cliché. But even in clichés, there’s always a kernel of truth.
- Mr. Magazine’s Study Shows An Increase In Survival Rates Of Magazine Launches 2006 – 2015.
Survival rates of new magazines are on the up. More magazines are remaining in business after ten years of publishing despite all the news of doom and gloom some try to project.
- How W Continues To Break The Fashion Magazine Mold
Fall fashion previews have been hitting newsstands over the past couple weeks, and for some brands, it’s more of the same. That is, we see racks full of covers with models dressed in high-fashion garb that would require some readers to max out their credit cards.
- Google Says It Wants To Help Publishers Fight Facebook
If there’s one macro trend with which almost every publisher is struggling, it’s the increasing distribution power of platforms like Facebook, and how that is continuing to disrupt traditional media business models.
- Niche Publishing: Create Custom Projects For Additional Revenue Streams
Publishing a magazine, annual report or catalog for an outside organization allows you to lend the resources of your talented staff to companies that likely could never afford the level of expertise you provide.
- Magazine Readers Are Wealthy & Well Educated, Usps Study Finds
The quintessential subscribers to printed American consumer magazines are wealthy, well-educated empty nesters who live in a single-family house, a recent U.S. Postal Service study suggests.
- Why Publishers Are Turning To The Atomisation Of Content
Atomisation of content takes stories and breaks them down into simpler formats and chunks, like a single image or tweet, which is easier to share and digest on mobile.
- Publishers Should Focus On Doing What Google And Facebook Don’t Do
Publishers often wring their hands over the growing power of Facebook and Google in the digital advertising market, but Bryan Wiener, CEO of digital agency 360i, believes that anxiety is misplaced.
- Digital Publishing And The Challenge Of Smartphone Content
It is now a well-established fact that, among consumers, smartphone devices are, by a good and growing margin, the dominant form factor for consuming most content.