A forum for the print and
digital publishing industries
- Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads
Just exactly what it means to be a magazine journalist in the 21st century is a question that seems to be posed quite often in this industry, and no two answers are generally the same.
- What makes a magazine sell? An interview with buyer Marc Robbemond
So you want to publish a magazine? is packed with useful advice for aspiring publishers. The book covers every aspect of launching a new title, from developing an initial concept to working with advertisers, printers and distributors.
- ‘ESPN The Magazine,’ ‘The Atlantic’ Take Top Rankings In MPA Brand Audience Report
ESPN The Magazine and The Atlantic took the top spots for highest total audience in July 2016 and most growth versus a year ago, respectively, according to the most recent Magazine Media 360° Brand Audience Report.
- Video: Making the Most of the Mobile Opportunity
The video below is excerpted from the recent Publishing Executive webinar, “Strategies for Optimizing and Monetizing Mobile Content.” The full webinar is available on-demand here.
- The Radical Transformation of Media: An interview with CEO Don Nicholas
Publishers often talk about radical transformation of media since digital publishing came on the scene and turned traditional media organizations on their head. But let’s not point fingers.
- How magazine companies must change
Magazine publishers everywhere are campaigning for “magazine-media”, the neatly-named vision for print brands fighting for the future. Ranged against the brutal competition for consumer time and advertising cash, the campaigns are positively affectionate
- Regional publishing pair launch free Winchester Resident Magazine with ‘quality local journalism’ promise
Guy Hanson and Sue Hughes are posting Winchester Resident Magazine to about 7,500 homes in the area with bi-monthly editions in B5 ‘book’ format.
- The Value Of Niche Sites: Q&A With Q.Digital’s Scott Gatz
Supply-Side Insider discussed industry issues with Scott Gatz, CEO and founder of Q.Digital, a multi-brand publisher targeting the LGBTQ market, whose properties include Queerty and GayCities.
- What You Need to Know This Week
Shape publisher Tim O’Connor has been let go and Chris Guilfoyle will take his place as part of a series of changes to Meredith’s brand leadership.