- For Many Advertisers, A Page Of Ad Space In The Print Magazine Is No Longer Enough
The value-add has been part of the advertising landscape of B2B publishing for so long now that many sales reps can not recall a day when it hasn’t been part of the annual proposal. - Is Your CRM Implementation Architecture Or Interior Design?
Just because your CRM project involves software, infrastructure and the cloud doesn’t mean it’s just an engineering project. - Buyer’s Guide: The Growing Importance Of Audience Data Tracking
An influx of audience data poses great challenges and even greater opportunities for publishers. The key is better data management. - Publishers’ Plug-In Addiction Can Come Back To Haunt Them
Publishers today have inked a Faustian pact with the third-party vendors that plug into their sites. - A New Era Of Newsstand Sales Begins
After several difficult weeks, many of the former Source Interlink retailers have begun to transition their business to Hudson News, to TNG (formerly The News Group). - USA Today Tries New Way To Keep Readers From Leaving
USA Today is trying out a new content discovery tool to keep readers from leaving the site. - Three Quarters Of Mobile Users See Targeted Adverts As Invasion Of Privacy
Mobile adverts are considered to be ‘an invasion of privacy’ to over three quarters of smartphone users, according to a global research study conducted by Publicis-owned creative digital agency. - Publishers Want In On The Content-Recommendation Game
Building an online audience is tough for a publisher to do — if they care about having a reputable brand based on editorial content that people actually want to read and share. - What’s In Your Digital Marketing Toolbox?
What is most important when creating successful marketing initiatives? What digital marketing tools work best?