A forum for the print and
digital publishing industries
- Magazines’ Average Audience Up 9.3% From Last Year
The latest Magazine Media 360° Brand Audience Report reveals the average audience for magazine brands is up 9.3% versus a year ago, the largest increase since early 2015, according to the MPA.
- Instagram Remains a Major Opportunity (and Challenge) for Magazine Media
Usage patterns continue to demonstrate that Facebook’s purchase of Instagram may have been one of the smartest acquisitions of the modern digital era.
- 4 charts: The state of publisher referral traffic from LinkedIn
Referral traffic to publishers from LinkedIn has had its ups and downs, but for the last eight months, it has been on a steady uptick as publishers tweak their editorial strategies.
- Institutions as a market for digital magazines
Consumer magazines are a primary form of social history. For much of the 19th century, and especially the 20th century, consumer magazines became the most widespread and the most vivid form of popular culture.
- The Mr. Magazine™ Interview With Daniel Hall, Publisher, Celebrity Page, Bella New York & Bella L.A.
“We had the print background and we believed in that. Also, with everything we were reading and researching, we felt that print is strong. I know it’s taken a pretty bad beating over the past several years, but really in the past two years we’ve seen a great surge in print again.
- How Dennis Publishing is achieving efficiency in innovation
Too often at publishing summits, CEOs give vague overviews of their companies and some blandly inspirational messages about how to emulate that company’s success. The phrase “Don’t be afraid to…” is never more than five seconds away and may in fact be on every single slide during the presentation.
- The Niche Media 3-Ring: Or How I Learned to Stop Worrying and Love Publishing
As publishers, we are asked to true up the expectations of our readers with the demands of our advertisers with our own vision and true north while we also…
- The Atomization of the Publishing Industry
The next revolution of magazine publishing is upon us. The past several years have challenged media companies to evolve from the print that served our industry so well for decades to the online, social world we live in today.
- How Email Marketing Can Help Publishers Overcome Ad Blockers
The publishing industry finds itself inside the perfect commercial storm. Not only have consumers almost completely abandoned their desire to pay for content, they are now waging war on the advertising partnerships that enable publishers to distribute content for free.