A forum for the print and
digital publishing industries
- Why Publishers Will Continue To Embrace Native Advertisings
The old certainties of digital publishing revenues have vanished, with traditional display advertising becoming increasingly obsolete on the back of ‘banner blindness’ and adblocking.
- How Cosmopolitan Reinvented Itself & Became The Number One Women’s Magazine In The UK
Cosmopolitan is undoubtedly one of the most iconic women’s magazines of all time.
- 5 Charts: The State Of Publishers And Facebook
Facebook’s dominance in digital advertising can foster ambivalence, and even, in some cases, hostility.
- How Can You Make Print Noisy? The California Sunday Magazine Has One Answer
For a recent issue of The CaliforniaSunday Magazine, editors decided to try something new and devote the whole magazine to one topic — sound.
- Publishers Become Retailers In The Market For Survival
E-commerce is becoming a way for many magazines and newspapers to prop up falling ad revenues
- Your Amazon Prime Membership Now Includes Magazines, The Newest Batch Of Content In The Bundle
There are currently 42 magazine issues listed in the program, called Prime Reading, including familiar names like Sports Illustrated, Vogue, Bloomberg Businessweek, and Consumer Reports.
- Gannett’s Buying Spree Extends To Magazines
Apparently its recent feeding frenzy includes magazines, too. The country’s biggest newspaper chain has bought Golfweek, a weekly publication about golf that was launched by Charley Stine in 1975.
- Future Of Media: Same Goals, New Tech
While technology has completely disrupted the market, it also enables publishers to gather richer audience data, deliver highly-personalized content to reader interests, and drive greater engagement.
- Gannett Buys ‘Golfweek,’ Events Business
With its proposed acquisition of Tronc (formerly Tribune Publishing) keeping everyone in medialand on the edge of their seats this week, Gannett Co. took a little break to hit the links.