- Top Publishers’ Predictions For 2025
Chrome will include ad blocking by default, platforms will overtake publisher’s websites for reaching audiences and print will only exist as a luxury item. - Average Magazine Circulation Falls 4 Per Cent In The Last Half Of 2015
The average circulation of magazine circulation was down 4 per cent year on year in the last six months of 2015. - Hearst And Condé Nast Joint Venture Seeks More Publishers To Join
With long-term trends exerting downward pressure on magazines’ ad-page sales and newsstand appeal, two of the industry’s biggest publishers said last week that they had formed a joint venture to handle back-office operations such as production, procurement and circulation. - Bots, Fraud, And Non-Human Traffic Continue To Plague Top Publishers
Programmatic buying of digital ads has seen a sharp, seemingly inexorable rise over the past three years. - Facebook’s Instant Articles Advertising Fixes Win Over Publishers
It’s getting easier to make money from Facebook Instant Articles, according to multiple publishing partners enrolled in the program. - Three Sides To Every Story’: Behind Trinity Mirror’s News-Aggregation App
When launching a mobile news app, publishers don’t usually start by aggregating other publishers’ news. - Snapchat Wants To Let Users Subscribe To Their Favorite ‘Discover’ Publishers
Snapchat is working on new plans to boost traffic to the publishers that use its “Discover” platform. - A Tale Of Two Natives: How Publishers Approach Sponsored Content And Programmatic Native
In an age of banner blindness, nearly every publisher has added a sponsored content offering. - Major Publishers Bet On Power Of Print Ads With Money-Back Guarantee
Four months after The Association of Magazine Media (MPA) unveiled its Print Magazine Sales Guarantee model for the industry.