• Rethinking the Role of Programmatic in Your Ad Revenue Strategy
  How publishers can develop and execute a yield optimization strategy?
• The Next Generation of Subscription Programs
  In order to gain more readers, newspapers are focusing on the community behind the paywall.
• Digital Editions: Are They About to Catch Fire?
  Subscription numbers have slowed to a crawl, tablet sales are sputtering. Digital editions have fallen far short of the hype they whipped up back in 2010 when the first iPad shipped.
• Paid Content: How do You Know Your Ad Customer Wants it?
  The ad game has shifted and salespeople are not just selling advertising anymore!
• Future Publishing Reports First US Profit in Seven Years
  If you listen to media commentators, Facebook’s move to publish articles directly on its platform is a fateful choice.
• Publishers Shrug Off Concerns, Eager to Publish on Facebook
  T3, Gizmodo and Total Film publisher also reports 50% of its revenues now come from digital and diversified businesses.
• What’s Happened to Print Publishing?
  It goes without saying that media consumption habits have changed over the last five years. With the rise of social media, online publications and digital books, we can now enjoy a rich and ever-growing selection of traditional and new media content.
• How to Target Millennials in Print
  A case study: Lessons from Time Out NY’s recent rebranding.
• 4 Ways Publishers Should Boost their Programmatic CPM
  The premise that the rise of automated buying and selling through programmatic technology would have a negative impact on a publisher’s ability to increase – or even maintain – their CPM rates is continuing to erode.

How publishers can develop and execute a yield optimization strategy?