A forum for the print and
digital publishing industries
- Digital Publishing Dilemma
Dilemma of analyzing digital audience engagement. What numbers can you really trust?
- Op-Ed: How The Publishing Industry Gave Itself Away
Publishing industry is so internally focused that too often it fails to grasp the changing content world it operates in.
- Are Tablet Magazines Dead Or Alive?
Barely 42 months after the birth of the iPad, critics proclaimed the death of the tablet magazine. That was fast.
- Print And Digital Media Critics Are Finding It Hard To Get Along
Can’t we all just get along? Those who still believe there is a future for the print newspaper (and magazine, for that matter) and those who are convinced that print is dead?
- Think Twice About What To Design First, Mobile Or Web
It is not unusual to hear people say that they “can’t survive” without their mobile; phones are so embedded into our daily lives that the thought of being without them is, for some, a genuinely terrifying prospect.
- “Digital Advertising Needs To Aspire To Be As Good As Art” Says Yahoo’s Marissa Mayer
Yahoo CEO Marissa Mayer has called on digital advertising to aspire to become “as good as art” as she discussed the development of the online media company’s platforms and the emergence of native advertising.
- Digital Publishing: Making Your Content Go Viral
Why do certain articles go viral?
- What iOS8 Means For Content Publishers
After the uproar about changes to Newsstand in iOS7—including the terribly redesigned icon—many thought iOS8, announced earlier this month at Apple’s annual developer’s conference and available this fall, would bring some redemption: more visibility, new features.
- Pinterest For Journalists
If you’re a fan of Pinterest, you probably know how to “pin” images of recipes, clothes, and home décor to your board, but what if you want to share the news?