A forum for the print and
digital publishing industries
- Integrated Ad Proposal Perfection
Do you try to sell a little of everything, sometimes wondering if you’ve got the right mix? Do your your prospective clients understand the value of each of your products?
- Publishers Sour on Traffic-Based Bonuses
Pay for performance, long a mantra of Corporate America, wormed its way into the ethos of digital media over the past decade.
- Selling Advertisers on Reader Attention, Not Clicks
Disillusioned with page views as a reliable metric of their ads’ effectiveness, advertisers are increasingly demanding to know whether readers stick around long enough to actually see their online ads.
- The Guardian is UK’s Most Tweeted Newspaper Site
The Guardian is the most tweeted UK newspaper site on Twitter, averaging 392,358 tweets per week according to a study released this week by search optimisation platform Searchmetrics.
- Mobile-First isn’t Enough — It’s Time for a Mobile-Only Digital Strategy
Over the last few years, “mobile-first” has become the mantra among savvy digital marketers. But a mobile-first approach seems to be more of an ideology than it is a standard in digital design.
- Are Media Owners Now More Attractive than Media Shops?
What are the things that media owners offer that are tempting more agency executives to cross over to the other side?
- The Evolution of the UK Mobile Editor
In five shorts years mobile readership has grown from below 20 percent of the U.K. total digital publishing audience to nearly 50 percent for many publishers today, as several of them reported to Digiday last year.
- Mobile Ads: You Need a Sensory Marketing Strategy
Have you created a sensory marketing strategy for your mobile advertising? We always talk about the reader experience–enhancing your readers’ sensory experience can take your digital advertising to a whole new level.
- Forbes Top 100 Most Promising Companies Includes Several from Ad Tech
When it comes to America’s most promising companies, the ad tech landscape is not being overlooked.