- The Publishers That May Need to Change Their Native Ads Under New FTC Rules
Advertisers and publishers always say they label native ads clearly enough that readers can tell ads from editorial content. But now that the FTC has issued tougher guidelines for native ads, some of them might have to change their practices. - How Publishers Changed What & How They Sell in 2015
As content and audience attention has migrated to the web and onto mobile devices, the world of media advertising has transformed dramatically. - Why Advertisers Must Fight to Control Impression Decisions
The online ad industry is experiencing a seismic shift when it comes to who controls the decision-making and allocation of ad impressions. Brands that leverage technology for programmatic buying have gained the ability to activate audiences across multiple campaigns. - How to Extend The Life of Your Social Media Content
Having a plan in place for posting, and repurposing your best content will give your content a longer life and make the most of the time you spend creating it. - How Facebook Made The World a Smaller Place in 2015
Already over its first 10 years, Facebook has done so much to get us to publish our memories and activity on its social network, but what will the second decade bring? - Kalmbach Publishing to Shutter Two Titles in 2016: Art Jewelry and Bead Style
The Wisconsin-based hobby publisher Kalmbach Publishing Co. will be shuttering two of its titles in the New Year: Art Jewelry and Bead Style. - Photoshop Creative Wins Industry Award For Most Inspiring Magazine
Winners of the Creative Market Awards 2015 have been announced and Photoshop Creative magazine is delighted to have been crowned winner of the Most Inspiring Print Magazine for Designers. - Indie Publisher Atlas Music Signs Direct Licensing Deal With Spotify
Atlas Music has signed a direct deal to license its catalog to Spotify, which the company claims makes it the first indie publisher to have deals with the big four digital streaming services.