- How One Publisher is Taming the World of Messaging Apps
Many publishers focus their social media efforts on Facebook and Twitter, and maybe even Instagram and Pinterest. But few pay much attention to the exploding world of messaging apps like Whatsapp. - Some B2B Publishers Prioritizing Desktop Over Mobile
A funny thing happened when creating a quick study of TNM’s recent web traffic: desktop readers surged versus mobile. - 4 Easy Tips for Getting Great Ad Sales Testimonials
When talking to ad sales prospects who don’t know your niche magazine, do they trust their fellow vendors’ opinions about your product more than yours? - Hearst Approach to Mobile and Video
Chief digital officer Gary Ellis’s approach to digital, mobile and video in the international arena. - 4 Publisher Approaches to the Daily Newsletter
With email newsletters, what’s old is new again. - NYT Woos School Kids with Digital Editions
Kids may not have much use for printed newspapers in this era, but for newspapers to survive, they must convince young people of their importance in digital form. - Axel Springer Caves into Google News
Publishers worldwide have been complaining about Google News since its launch. - The Many Different Ways Publishers Define ‘Clickbait’
Clickbait for publishers is a bit like some people’s definitions of pornography: It’s hard to define, but people know it when they see it. - Is Your Company’s Digital Transformation Really Happening?
CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear understanding of what this means and/or have mapped the digital customer journey.