A forum for the print and
digital publishing industries
- Future plc acquires Imagine Publishing for £14.2 million
Future plc, the international media group and leading digital business, has agreed terms to acquire Miura (Holdings) Ltd, the holding company and ultimate parent company of Imagine Publishing Limited for a total consideration of some 179 million new Future shares.
- Facebook plays favorites with publishers
Not all publishers are created equally, especially by digital media’s new platform overlords.
- Publishers Must Adopt New Tech without Hurting User Experience
PostUp VP of product & marketing Keith Sibson explains why publishers need to carefully monitor audience metrics as they implement new technology to understand when new solutions negatively impact user experience.
- How Can You Lower Costs AND Increase Sales? Segment, Segment, Segment!
Segmentation allows companies simultaneously to lower marketing costs and increase sales. The results speak for themselves.
- Shoptalk: Can Publishers Step Away From the Brink of Peak Content?
There’s been a lot of disparagement of publishers who employ ‘clickbait’ over the past few days. Though the definition has shifted from its origin as a term for the gap between what a publisher promises and what the article actually delivers to a more generic term for lazy reportage, nobody wants to be seen endorsing a model that prioritizes empty clicks.
- “Medium’s team did everything”: How 5 publishers transitioned their sites to Medium
“Even 15 years after Blogger, it’s still hard to publish on the internet,” a Medium executive told a group of publishers this past spring. Medium has now made it its mission to make publishing easier: After a few years of back-and-forth about whether it was a publisher or a platform (or, ugh, a platisher), the company has stepped firmly into the platform camp.
- If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?
Here’s one of the more interesting trends in magazine media: The creation—especially in the last 12 to 18 months—of a proliferation of non-branded websites by major magazine companies with well-established mega brands.
- From ‘Older’ Publishing to New: Two Industry Veterans Go Indie
Ashton Applewhite and Bob Stein list 37 vendors and counting, in producing Applewhite’s ‘This Chair Rocks.’ That’s how you roll, they say, when you take the indie route—and mean to get it right.
- Working With the ‘Frenemy’: Publishers Both Optimistic and Cautious With Social Platforms
Newsrooms are posting more of their content directly to social media platforms, but with little idea of what the rewards will be.