A forum for the print and
digital publishing industries
- New Media Meets Old
Many publishers are using smartphones to reach new readers, but what about finding them through a smart newsrack instead?
- Paid Digital Content: The Journey Continues
What is the general trend in Europe compared to the USA regarding paid digital content?
- Mobile Advertising To Overtake Print
UK mobile advertising will overtake the multi-billion pound newspaper and magazine market next year, and surpass TV ad spend to hit £4.5bn in 2016, according a new forecast.
- Next Up For B2B Email Marketing: Automation
Email is one of the most widely used and established of all platforms and has long been the cornerstone of many business-to-business (B2B) marketing plans.
- Time Out On Time Spent: Digital’s Delta Is More Like Two Times TV’s
Here’s a surprising counter to those Mary Meeker-ish assertions that digital media doesn’t get its fair share of ad budgets, relative to the time consumers spend using media.
- Readers Begin To Respond To Digital Magazine Advertisements
Traditional magazine advertising often captivates readers attention due to color, gloss and shine. When it comes to reading on a tablet, such as the iPad, do advertisements still resonate?
- USA Today Tries New Way Of Keeping Readers On Site
The newspaper has tapped Curiyo, a startup founded by Bob Rosenschein, who created Answers.com and sold it to AFCV Holdings for $127 million in 2011.
- The Next Big Ad-Tech Disruption
Not RTB … and maybe not even Google or Facebook. What the biggest disruption in the advertising technology space is, they say RTB, or real-time bidding?
- Native Ad Grudge Match: Wired vs. The New York Times
The New York Times ran an incredible native ad in June for Netflix’s “Orange is the New Black” that was so compelling in its writing and slick in presentation, it even had skeptical journalists praising it.